Integrated Marketing Manager

Responsibilities

• Turning Marketing Strategy Into Action
• Every successful campaign starts with understanding who you're trying to reach, what matters to them, and what you want to accomplish. As the Integrated Marketing Manager, you'll translate organizational priorities into thoughtful marketing strategies that connect the right audiences with the right messages.
• You won't simply be executing campaigns that have already been defined. You'll help determine the approach—identifying opportunities, understanding target audiences, shaping messaging, selecting the right channels, and establishing how success will be measured.
• You'll lead integrated campaigns across digital advertising, email, websites, social media, direct mail, Financial Center communications, and other marketing channels. By bringing together creative development, compelling storytelling, digital marketing, and audience insights, you'll ensure each campaign delivers a cohesive experience and supports Southland's broader business objectives.
• You'll also look for ways to make marketing more relevant and effective through audience segmentation, personalization, testing, and optimization. Your ability to connect business priorities with Member insights and marketing performance will help guide decisions and shape stronger campaigns.
• Driving Campaigns and Cross-Functional Partnerships
• Strong marketing requires more than a good strategy. It takes someone who can bring the right people together, influence direction, and move initiatives forward.
• You'll serve as a key Marketing partner to departments including Lending, Operations, Digital Banking, and Member Experience. By understanding their priorities and challenges, you'll identify opportunities to translate business needs into marketing initiatives that attract new Members, encourage product adoption, deepen existing relationships, and support Member engagement.
• You'll lead campaign planning and coordination across internal teams, marketing specialists, and external vendors. From developing campaign briefs and providing creative direction to managing timelines, deliverables, and stakeholder feedback, you'll maintain ownership of the work while keeping everyone aligned on the desired outcomes.
• This role calls for someone who can confidently make recommendations, exercise sound judgment, and address challenges without waiting for direction at every step. When priorities shift or obstacles arise, you'll identify solutions, manage competing demands, and keep initiatives moving forward.

Requirements

• Five or more years of progressive marketing experience, including demonstrated responsibility for developing and executing integrated marketing campaigns.
• Proven ability to independently lead complex, multichannel marketing initiatives from planning through execution and performance evaluation.
• Strong copywriting, editing, and storytelling skills, with experience developing clear, compelling marketing content across digital and traditional channels.
• Experience coordinating cross-functional teams, managing multiple project timelines, and driving accountability without direct supervisory authority.
• Strong understanding of digital marketing, customer acquisition, lifecycle marketing, audience segmentation, and campaign performance measurement.
• Strong analytical skills, including the ability to interpret marketing performance data and translate insights into actionable recommendations.
• Experience presenting recommendations and collaborating with stakeholders at various organizational levels.
• Bachelor's degree in Marketing, Design, Communications, Journalism, Public Relations, Visual Communications, or a related field preferred.

Preferred

• You'll be at Your Best in This Role If You...
• - Think strategically and can independently translate organizational priorities into marketing strategies and actionable plans.
• - Take ownership of initiatives from concept through execution, evaluation, and continuous improvement.
• - Can see the bigger picture while staying engaged in the details that bring campaigns to life.
• - Exercise sound judgment, confidently make recommendations, and influence decisions through data, insights, and creative thinking.
• - Understand how to bring together multiple marketing channels to create cohesive campaign experiences.
• - Have a strong instinct for developing clear, compelling messaging that connects with different audiences.
• - Use data, audience insights, and performance metrics to guide decisions and identify opportunities for improvement.
• - Anticipate challenges, identify solutions, and move initiatives forward without waiting for direction at every step.
• - Communicate confidently, present ideas and recommendations, and build productive relationships across departments.