Integrated Marketing Manager, Product & Model Launches

Responsibilities

• Develop integrated marketing strategies for business product launches, new capabilities, model releases, and research moments.
• Partner with Product, Product Marketing, and Research to understand what’s changing, identify the right audiences, and shape positioning and launch narratives.
• Lead campaigns that bring launches to life across creative, communications, customer marketing, developer marketing, growth, sales, and paid, owned, and earned channels.
• Identify customer stories, product demonstrations, and creative concepts that make technical capabilities tangible and relevant to business audiences.
• Work with creative, media, and production agencies to develop briefs, evaluate ideas, and deliver strong campaigns.
• Connect launch strategies to the needs of customers, sales teams, and partners, making sure the work supports both immediate announcements and longer-term adoption.
• Manage campaign budgets, agency relationships, and media investments where appropriate.

Requirements

• Have ~10+ years of experience in B2B product marketing, integrated marketing, launches, and/or a related technology go-to-market role. We care more about the scope, quality, and complexity of your work than an exact number of years.
• Have launched enterprise software, AI products, cloud services, developer tools, or other technically sophisticated offerings, especially in fast moving or ambiguous environments.
• Understand product positioning and can work closely with Product and PMM leaders as a thoughtful, credible partner.
• Bring strong ideas, build relationships easily, and know how to partner with internal creative teams or external agencies to improve the work, not just coordinate it.
• Pair creative judgment and customer empathy with analytical thinking, operational rigor, and hands-on execution. You can sort through a high volume of information, make sound recommendations, and keep complex launch work moving across many stakeholders.