Integrated Marketing Manager

Responsibilities

• Identify opportunities to build brand awareness, drive traffic, and streamline messaging in our brand voice to consistently reach business unit goals
• Collaborate with internal stakeholders on omni-channel plans, measurement plans and areas of opportunity, regularly presenting recommendations, plans and results to senior leaders
• Serve as brand steward to ensure we are protecting and promoting our brand in all channels; collaborate with content team and service line leaders to develop engaging and relevant content for various digital channels
• Continually analyze our digital performance to optimize media mix according to our goals
• Identify areas where messaging, reach and prospective talent experience can be optimized and lead the change through coordination of several departments
• Collaborate with Communications team to ensure that messaging is developed and implemented for external media opportunities to include media outreach strategies and plans which drive business priorities
• Regularly review website content, SEO opportunities and collaboration with our digital team to optimize experiences and streamline digital touchpoints for talent
• Write creative briefs and marketing strategies to guide our agency, digital and media partners on execution of omni-channel marketing campaigns
• Work closely with other team members to ensure cohesive messaging and collaboration in marketing campaigns; look for opportunities to leverage partners within and outside of the organization
• Develop and lead execution of email campaigns to nurture talent, drive conversations and leverage segmentation to personalize messaging

Requirements

• Education: Bachelor’s Degree in Marketing, Digital Marketing or related field
• Experience : 8 years of experience in Marketing, Digital Marketing, or a related field

Preferred

• Recruitment marketing experience
• Familiarity with Oracle ERP and Avature technologies
• Familiarity with project management tools such as Wrike and Monday
• Knowledge in developing comprehensive strategies for marketing and advertising campaigns including digital/web strategy, personalized geo-targeting, CRM nurturing campaigns, etc.
• Strong communications, writing, organizational and interpersonal skills
• Strong project management skills
• Ability to handle multiple end-to-end marketing projects at a time, and work in a fast-paced environment across multiple service lines.
• Ability to work independently with minimal supervision while delivering high quality work

Benefits

• Committed to Team Member Health: offering medical, dental and vision coverage, and a robust team member wellness program.
• Retirement: Inova matches the first 5% of eligible contributions – starting on your first day.
• Tuition and Student Loan Assistance: offering up to $5,250 per year in education assistance and up to $10,000 for student loans.
• Mental Health Support: offering all Inova team members, their spouses/partners, and their children 25 mental health coaching or therapy sessions, per person, per year, at no cost.
• Work/Life Balance: offering paid time off, paid parental leave, flexible work schedules, hybrid career opportunities .