Integrated Marketing Manager at Genspark | Palo Alto, CA

Genspark

Integrated Marketing Manager

Palo Alto, CA (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive Genspark’s brand growth by leading media strategy across channels, partnerships, and measurement to lift awareness and ROI.

Own the end-to-end media strategy and annual plan across channels.
Must-have: 5+ years in brand strategy/media planning with tech clients or agencies.
Standout: Proven track record in partnering and co-marketing with tech brands.

Job Description

Responsibilities

Develop our media strategy: decide which channels (traditional media, OOH, digital brand channels, podcasts, etc.) make sense for Genspark and when
Create our annual media plan with budget allocation across channels
Evaluate new media opportunities and test emerging channels
Oversee media buying execution (working with agencies or direct)
Optimize media spend based on performance and audience reach
Set up and monitor brand health metrics (awareness, consideration, sentiment)
Track media effectiveness across channels and campaigns
Run attribution analysis to understand which touchpoints drive impact
Report on brand campaign performance and ROI to leadership
Serve as the internal point person for our external PR agency

Requirements

5-7 years of experience in brand strategy, media planning, partnerships, or related roles—ideally at tech companies or agencies serving tech clients
Strategic thinking : You can develop channel strategies that ladder up to business goals and translate them into actionable plans
Analytical mindset : Comfortable with brand tracking, attribution analysis, and using data to inform decisions (no need to be a data scientist, but you should be data-fluent)
Agency management : Experience managing external agencies (PR, media buying) and getting great work out of them
Partnership chops : Track record of identifying, negotiating, and executing successful co-marketing partnerships
Budget management : Experience managing marketing budgets ($500K+) and optimizing spend across channels
User research : Familiarity with research methodologies and translating insights into strategy
US market fluency : Deep understanding of the US media landscape and consumer behavior
Startup DNA : Comfortable with ambiguity, wearing multiple hats, and building processes from scratch
Communication skills : You can present complex strategies clearly to leadership and collaborate effectively across teams

Preferred

Experience at product-led growth (PLG) companies, especially in productivity tools or SaaS
Background in media planning or brand strategy at top-tier agencies
Track record with tech/consumer partnerships

Genspark

4.2 Glassdoor

GenSpark, a training services provider powered by Pyramid Consulting, ignites careers and empowers businesses with customized talent solutions. With expertise in training recent graduates, upskilling existing workforces, and tailoring approaches to each client's specific requirements, our passion for opportunity translates into a recasting of the tech workforce. Whether you are seeking top tech talent or boosting your team's capabilities, GenSpark is your launchpad for success.

USA

149 employees (6 in marketing)

genspark.net

85% recommend to a friend

92% CEO approval