Responsibilities

• Develops and executes integrated, multi-channel marketing campaigns aligned with business objectives
• Translates marketing strategy into actionable campaign plans with defined goals, timelines, and success metrics
• Ensures consistent messaging across paid, owned, and earned channels
• Supports recruitment, business development, and brand initiatives through coordinated campaigns
• Leads media planning, placement, and optimization across digital, social, and traditional channels
• Manages campaign-level media budgets, ensuring efficient spend and performance optimization
• Partners with and manages external agencies, media vendors, and service provides
• Oversees organic and paid social media strategy, including content planning and performance tracking, to drive engagement and visibility
• Monitors performance across campaigns, web, and media; defines KPIs and delivers actionable insights
• Leads website and SEO strategy, optimizing content and user experience to drive results

Requirements

• Bachelors degree in Marketing, Communications, Business, or a related field preferred
• 528+ years of experience in integrated marketing, digital marketing, or communications roles
• Proven experience managing multi-channel campaigns and media strategy