Responsibilities

• Develop integrated marketing strategies for culinary programs, cooking classes, and culinary-led experiences aligned with enterprise and GTM priorities.
• Translate customer behavior, class performance data, and culinary trends into focused strategies that drive trial, repeat attendance, and class-to-hardgoods cross-sell.
• Serve as Sur La Table's internal culinary authority — track food trends, ingredient moments, chef culture, and culinary media to inform integrated marketing strategy across all categories.
• Identify relevant culinary trends (seasonal ingredients, cooking techniques, food movements, dining culture) and translate them into marketing opportunities: content angles, product storytelling, social hooks, partnerships, and campaign themes.
• Develop and own integrated briefs for Culinary initiatives — including class launches, seasonal programs, chef and creator partnerships, and culinary-led brand moments — translating program insights and trend intelligence into clear, actionable direction for creative and channel teams.
• Partner cross-functionally with Creative, Social, PR, Site & Digital, Email & SMS, Store Ops, Culinary Operations, and Culinary Programming to align messaging, timing, and execution across touchpoints.
• Support quarterly and seasonal GTM planning with a Culinary lens, prioritizing initiatives based on customer impact, brand equity, and commercial opportunity.
• Track performance of Culinary marketing initiatives in partnership with Marketing Ops and Analytics, using insights to optimize future planning, messaging strategy, and class experience design.

Requirements

• 5–8 years of experience in integrated marketing, brand marketing, or go-to-market roles within a consumer, food, culinary, hospitality, or omnichannel organization.
• Genuine culinary fluency required — a deep personal and professional understanding of food, cooking, culinary culture, and the food media landscape. This is not a role where culinary interest can be learned on the job.
• Demonstrated experience developing customer-led, insight-driven marketing strategies that connect brand storytelling to commercial outcomes.
• Proven ability to track and translate food and culinary trends into actionable marketing strategy across content, partnerships, product storytelling, and campaign themes.
• Strong experience translating complex program or category needs into clear integrated briefs that guide creative and channel execution.
• Proven ability to partner cross-functionally with Culinary, Store Operations, Merchandising, Creative, and Channel teams in a matrixed environment.
• Solid understanding of omnichannel marketing — digital, social, email, in-store — and how channels work together to drive customer engagement.
• Experience supporting seasonal or quarterly GTM planning and prioritization processes.
• Strong strategic thinking, communication, and storytelling skills with the ability to align diverse stakeholders around a shared point of view.
• Analytical, AI-first mindset with experience using performance insights to inform optimization and future planning.

Preferred

• Background in food media, culinary brands, experiential programming, or specialty retail.

Benefits

• Competitive Benefits (US): Paid time off policies, 401(k) match, medical/dental/vision and a variety of supplemental policies, and employee discounts across our portfolio of brands.
• Competitive Benefits (Canada): Paid time off policies, RRSP match, medical, dental, and vision coverage, a variety of supplemental benefit options, and employee discounts across our portfolio of brands.
• Team Impact: Lead culinary marketing as a true strategic partner to Culinary Operations and Programming — not a request-taker — with direct ownership of how the brand's most distinctive program shows up across every customer touchpoint.
• Growth & Craft: Sharpen your leadership skills at the intersection of brand strategy, culinary culture, and omnichannel marketing, with direct exposure to senior leadership and cross-functional teams across the portfolio.
• Ownership: Own the end-to-end culinary marketing strategy — from trend intelligence and integrated briefs to GTM execution and performance optimization.