Responsibilities

• Develop and execute integrated marketing strategies that support product launches, technology milestones, solution introductions and end-market growth initiatives.
• Create annual and quarterly marketing plans aligned with business priorities, product roadmaps and corporate objectives .
• Partner with product lines, end market teams, communications and sales teams to build integrated campaigns across digital, social, event, webinar and content channels.
• Define campaign objectives , target audiences, content requirements and success metrics , in partnership with communications.
• Monitor campaign performance and recommend optimizations to improve engagement and business impact.
• Develop and maintain market content strategies that support product, technology and end-market priorities.
• Identify content gaps and opportunities throughout the customer journey and sales funnel.
• Own creation, development and maintenance of customer-facing marketing content, including:
• Product overviews and brochures
• Solution briefs and application stories

Requirements

• Bachelor's degree in marketing, engineering, computer science, communications or a related field.
• 6 + years of experience in product marketing, content marketing, technical marketing or B2B marketing.
• Experience developing integrated marketing campaigns, content strategies and go-to-market initiatives.
• Strong ability to translate complex technical concepts into clear, compelling customer messaging.
• Exceptional written, verbal and presentation communication skills.
• Experience creating content across multiple formats, including digital, web, presentations, video, social media and events.
• Demonstrated ability to manage multiple projects and stakeholders simultaneously.
• Experience partnering with product management, engineering, sales and communications teams.
• Strong project management and organizational skills.

Preferred

• Experience in semiconductor , electronics, advanced manufacturing or other highly technical industries.
• Understanding of semiconductor technologies, foundry services or electronic system design.
• Experience with digital marketing platforms, content management systems and marketing analytics tools.
• Experience working with creative agencies, video production teams and external vendors.