Integrated Marketing Campaign Strategist

Responsibilities

• Identifying the campaign objective, audience, offer, message, and channel strategy.
• Building campaign plans that include social media, email marketing, content, digital assets, and supporting creative needs.
• Writing strong social captions, email copy, campaign messaging, promotional copy, and supporting marketing content.
• Preparing clear creative direction for internal designers, photographers, videographers, and web team members.
• Creating campaign calendars and timelines across multiple clients.
• Coordinating asset needs so internal departments understand what needs to be created, why it matters, and how it fits into the campaign.
• Reviewing campaign materials before publication to ensure messaging, links, creative, timing, and brand alignment are correct.
• Setting up, scheduling, testing, and deploying email campaigns.
• Scheduling and publishing social media content across client platforms.
• Monitoring campaign performance and identifying what is working, what is not, and what should be adjusted.

Requirements

• 2+ years of experience in marketing, campaign coordination, social media, email marketing, communications, or a related role.
• Strong writing and copy-editing ability.
• Ability to build a campaign plan, not just complete assigned tasks.
• Understanding of social media platforms, content planning, email marketing, and basic digital marketing principles.
• Comfort reviewing analytics and identifying performance insights.
• Strong organizational skills and attention to detail.
• Ability to manage multiple clients, campaigns, deadlines, and priorities at once.
• Professional communication skills.
• Ability to take feedback, revise quickly, and improve work without becoming defensive.
• Experience working across multiple brands or clients.