Integrated Marketing Analyst

Responsibilities

• Build and maintain reporting dashboards for campaign/website performance monitoring
• Communicate data findings and recommendations for optimization with internal/external stakeholders
• Consult with cross-functional teams to develop and implement measurement strategies
• Participate in weekly team status and provide regular updates on analytics project tracking
• Leverage AI technology to streamline workflows, expedite analysis, and scale deliverables
• Develop and refine skills in Claude to automate and uplevel client reporting
• Collaborate with media counterparts to assure quality and consistency of campaign elements
• Oversee the trafficking, tagging, and delivery of digital media campaigns across a variety of channels and platforms. Identify areas of opportunity for efficiencies in the trafficking and reporting processes

Requirements

• 1-3+ years of analytics or digital marketing experience; agency experience is a plus
• Bachelor’s degree or equivalent relevant business experience
• Experience with visualization tools like Tableau, Data Studio, or PowerBI preferred. Experience with tools like Google Analytics, Tag Manager, Meta Ads, LinkedIn Ads, Campaign Manager 360 a plus
• Early adopter of AI technology, and proven track record of improving efficiencies.
• Experience implementing Claude for analytics preferred.
• Fundamental understanding of the principles of marketing and paid media measurement. B2B experience a plus

Preferred

• Experience with Claude to automate and uplevel client reporting

Benefits

• Exceptional company culture, monthly FUN events in all offices, happy hours, and surprise rewards throughout the year.
• A comprehensive time-off plan that includes PTO, sick time, a yearly winter break, birthdays off, short Fridays EVERY week, and other out of office time to support work/life balance.
• Competitive salaries, and lots of room for long-term growth and development
• Top notch health, dental, and vision plans
• Extensive and ever-growing programs for diversity, equity and inclusion, plus a variety of specialized employee resource groups, diversity focused events and initiatives, and more.
• Paid volunteer time through our Helping Hands program.
• Matter Wellness program, featuring extracurricular activities and interoffice competitions
• Employee referral program (get a $ bonus for each referral we hire)
• Lots of other stellar benefits like a 401K program, pet insurance, FSA and Dependent care plans, paid parental leave, and so much more.