Responsibilities

• Messaging Framework: Facilitate the North America messaging framework, mapping value propositions to each line of business, persona, and funnel stage; identify and brief content gaps to Product Marketing
• Integrated Campaign Calendar: Design quarterly campaign themes and maintain the North America campaign calendar, aligning LOB priorities, product launches, industry events, and buying cycles into a unified, sequenced plan
• Customer Programs Orchestration: Develop customer programs and communications strategy based on whitespace analysis; partner with LOB leads, Growth Marketing, and Product Marketing to map account-specific, multi-touch programs
• Digital & Paid Media: Own strategy, structure, and requirements for digital campaign execution to optimize pipeline influence, ROI, and CAC
• Lead Nurture & Automation: Partner with Field Marketing to design and maintain lead nurture tracks by persona, LOB, and funnel stage
• Pipeline Reporting: Guide campaign performance reporting with clear insights and executive narrative for Marketing and Sales leadership

Requirements

• 7+ years of B2B marketing experience, including demand generation or integrated campaigns
• Experience in enterprise software, SaaS, and/or InsurTech/FinTech preferred
• Demonstrated success executing multi-channel campaigns that drive measurable pipeline impact
• Experience partnering cross-functionally across Field, Product, and Growth Marketing
• Proficiency with marketing automation platforms and Salesforce
• Bachelor’s degree required
• Strong demand generation mindset – you start with the buyer and build connected, full-funnel programs
• Ability to orchestrate complex, multi-channel campaigns across lines of business
• Influential and collaborative; able to drive alignment without direct authority
• Solid depth in marketing automation, lead nurture strategy, and funnel optimization