Influencer Relations Specialist

Responsibilities

• Research and identify potential influencer partners, including content creators, industry practitioners, subject-matter experts, and other voices with influence among B2B audiences.
• Evaluate potential creators based on audience relevance, professional credibility, content quality, engagement, and previous brand partnerships.
• Develop creator shortlists and recommendations for review.
• Conduct initial outreach to creators and talent representatives to gauge interest, availability, rates, and potential partnership opportunities.
• Coordinate ongoing communications with creators and their representatives.
• Build and maintain positive relationships with creators to support current campaigns and potential future partnerships.
• Maintain accurate records of creator contacts, rates, areas of expertise, campaign performance, and previous collaborations.
• Support day-to-day execution of influencer campaigns, including creator onboarding, briefing, content development, approvals, publishing and campaign wrap-up.
• Help prepare creator briefs outlining campaign objectives, key messages, deliverables, timelines and content requirements.
• Track creator deliverables, deadlines and approvals, following up proactively to keep campaigns on schedule.

Requirements

• 1-2+ years of full-time experience in influencer marketing, public relations, social media or a related field.
• Strong interpersonal skills and the ability to build and maintain professional relationships.
• Clear, professional written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Ability to manage assigned tasks independently, follow through on commitments and keep relevant team members informed of progress.
• Familiarity with major social media platforms, particularly LinkedIn, Instagram, TikTok and YouTube.
• Comfort working with spreadsheets, project management tools and basic campaign performance data.
• Interest in B2B technology, professional content creators and influencer marketing trends.

Benefits

• 💰Bonus Potential: This role will be eligible for a bonus based on company performance.
• 🌱 Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.
• 🌴 Flexible PTO and Hybrid Work: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
• 🩺 Health Coverage: Comprehensive medical, dental, and vision plans. Mental health resources, pet insurance, and more.
• 📈Retirement Savings : Employer-matched 401(k) and access to financial planning services.
• 🛡️ Additional Protection: Life insurance, disability coverage, and other benefits that provide added financial security.
• 🧠 Employee Assistance Program (EAP): Free, confidential support for you and your household, including counseling, mental health resources, and help navigating life’s everyday challenges.
• 👶 Family Support: Paid leave for new parents and caregivers, plus policies for fertility treatment, pregnancy loss, adoption challenges, and more.
• 🎯 Performance & Coaching: Regular performance reviews, clear goal-setting, and ongoing coaching to help you understand expectations, grow your skills, and make progress in your career.
• 🎉 Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.