Influencer, Partnerships & PR Manager

Fort Worth, TX (On-site)

$45K/yr – $60K/yrMid Level1+ years expFull time

Posted 3 months ago

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Job Summary

Lead Influencer Partnerships, PR, and Brand Collaborations to boost Lila & Hayes visibility and cohesive campaigns.

  • Own day-to-day influencer partnerships, PR outreach, and press opportunities to align with seasonal launches.
  • Must-have: 1–5+ years in influencer marketing, PR, brand partnerships.
  • Standout: Hands-on campaign planning across launches and cross-functional teams.

Job Description

Responsibilities

  • Public Relations & Brand Awareness - Help plan and manage the brand calendar, aligning partnerships, campaigns, and key initiatives across seasons
  • Public Relations & Brand Awareness - Lead PR outreach and build relationships with editors, media contacts, and brand partners
  • Public Relations & Brand Awareness - Pitch stories, coordinate product gifting, and manage follow-through on press opportunities
  • Public Relations & Brand Awareness - Shape brand messaging for press placements and external communications
  • Public Relations & Brand Awareness - Track and report on press coverage and overall brand exposure
  • Influencer Partnerships & Campaigns - Own day-to-day management of influencer partnerships, including outreach, gifting, and relationship management
  • Influencer Partnerships & Campaigns - Identify, onboard, and maintain relationships with influencers aligned with the brand
  • Influencer Partnerships & Campaigns - Coordinate influencer initiatives in alignment with seasonal campaigns and launches
  • Influencer Partnerships & Campaigns - Track performance and help optimize influencer efforts over time
  • Influencer Partnerships & Campaigns - Support campaign planning by aligning influencer efforts with overall brand priorities and timing

Requirements

  • Bachelor’s degree in Marketing, Strategic Communications, Public Relations, or a related field
  • 1–5+ years of experience in influencer marketing, PR, brand partnerships, or a related role
  • Strong organizational and communication skills
  • Ability to manage multiple projects and timelines at once

Preferred

  • Experience managing influencer partnerships or outreach preferred
  • Experience with influencer platforms such as LTK, ShopMy, or similar is a plus
  • Familiarity with e-commerce platforms such as Shopify is a plus

Benefits

  • Health insurance with employer contribution
  • Employer-paid short-term disability and basic life insurance
  • Paid time off, including vacation, sick days, and personal days
  • Paid holidays throughout the year
  • One paid day off during your birthday month
  • Employee discount