Influencer Partnerships Manager (Live Service Gaming)

Responsibilities

• Execute approved creator plans for assigned live service titles and beats, translating briefs into detailed activation plans, timelines, creator lists, deliverables, production needs, and market coordination.
• Manage day-to-day delivery across creator outreach, negotiation, contracting, onboarding, briefing, content development, approvals, publishing, and campaign closeout.
• Coordinate creator access to builds, features, capture opportunities, developer interviews, events, and embargoed information in partnership with studios and relevant approval teams.
• Build trusted relationships with gaming creators, talent representatives, and agencies, maintaining a pipeline of established, genre-relevant, emerging, and locally relevant partners.
• Manage agencies and production partners against agreed deliverables, timelines, assigned budgets, quality standards, creator experience, and performance expectations.
• Create clear, authentic value exchanges while protecting creator independence and audience trust; ensure deliverables, usage rights, disclosures, and approvals are managed accurately.
• Serve as an activation contact for assigned programs, coordinating with Games Marketing, Studios, Community, Social, PR/Communications, Media, Legal, Finance, Procurement, local teams, and external partners.
• Support local market execution within the global brief, surfacing creator expertise and market needs while maintaining brand, campaign, and governance standards.
• Monitor activation performance, audience response, creator participation, and community feedback; recommend tactical adjustments to creator mix, formats, timing, or delivery within the approved strategy and budget.
• Deliver timely activation reports and post-campaign learnings to Planning, Insights & Analytics, and title stakeholders, clearly surfacing results, risks, issues, and recommended next actions.

Requirements

• 5+ years of experience in influencer or creator partnerships, gaming marketing, social marketing, talent partnerships, or a related field, with hands-on responsibility for campaign delivery.
• Bachelor's degree in marketing, communications, advertising, business, or a related field; equivalent practical experience considered.
• Direct experience executing gaming creator programs; experience supporting live service, multiplayer, online, or regularly updated games strongly preferred.
• Strong understanding of gaming creators, livestream and social platforms, creator content formats, player communities, and the dynamics of paid and earned advocacy.
• Experience managing creator outreach, negotiations, agreements, content rights, disclosures, deliverables, assigned budgets, and agency or production-partner performance.
• Experience coordinating with studios or game teams around builds, gameplay capture, embargoes, approvals, developer access, and changing release plans.
• Strong project management and communication skills, with the ability to manage multiple fast-moving workstreams, maintain detail, and respond calmly as priorities change.
• Comfort using creator reporting, campaign KPIs, social listening, project-management platforms, and AI-enabled tools to support execution and reporting.
• Collaborative, solutions-oriented working style and ability to build trust with creators, game teams, cross-functional partners, agencies, and local markets.
• Ability to collaborate across global teams and time zones, with willingness to travel as business needs require.

Benefits

• In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products.