Account Supervisor, Influencer Marketing (Consumer)

Responsibilities

• Lead day-to-day influencer marketing programs from strategy and talent identification through execution and measurement
• Serve as a trusted client partner, bringing proactive ideas, recommendations and solutions to the table
• Help develop paid and organic influencer strategies that connect client goals with the right talent, platforms and cultural moments
• Identify, vet and recommend influencers and talent who are the right fit for each brand and campaign
• Oversee influencer outreach, negotiations, contracts, content development, approvals and campaign logistics
• Build and maintain strong relationships with influencers, talent managers, agents and other partners across the space
• Stay close to emerging influencers, platforms and cultural trends, and turn what you’re seeing into relevant opportunities for clients
• Use campaign performance and audience insights to understand what’s working and help optimize programs
• Lead client meetings, presentations and key deliverables with confidence
• Manage workstreams and junior team members, setting clear priorities and helping them grow

Requirements

• 4+ years of influencer marketing, social, integrated marketing or related experience; agency experience preferred
• Experience developing and executing paid and organic influencer marketing programs
• Strong understanding of influencer identification and vetting, partnerships, contracts, content approvals and campaign measurement
• Strong instincts for matching the right talent and ideas to a brand, audience and campaign objective
• A genuine interest in influencers, social platforms and culture, with a strong point of view on what’s breaking through and why
• Excellent client counsel, presentation and communication skills
• Experience managing junior team members and leading multiple workstreams
• Strong project management skills and the ability to keep complex campaigns moving in a fast-paced environment