Influencer Marketing Manager at Shown Media | New York, USA

Shown Media

Influencer Marketing Manager

New York, USA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive influencer-led, B2B launch campaigns on X and LinkedIn, owning strategy to execution and cross-functional delivery.

Own influencer campaigns end-to-end from concept through launch.
Must-have: 3–5+ years in influencer marketing with agency experience.
Standout: Collaboration with creative, strategy, and production teams to integrate content into launches.

Job Description

Responsibilities

Build and lead influencer-driven campaign strategies grounded in platform-specific best practices for X and LinkedIn.
Identify, define, and refine ideal creator profiles based on each brand’s audience, voice, and launch goals.
Oversee influencer sourcing, qualification, and outreach processes, with hands-on support from the influencer marketing coordinator.
Review influencer deliverables and provide clear, actionable feedback to ensure content aligns with strategy and cultural context.
Maintain and manage campaign tracking systems (Google Sheets, Airtable, or influencer tools) covering budgets, timelines, deliverables, and performance.
Partner with creative, strategy, and production teams to ensure influencer content integrates seamlessly into larger launch narratives.
Monitor platform trends, emerging formats, and meme cycles to keep campaigns timely, relevant, and competitive.

Requirements

3–5+ years of experience in influencer marketing, social campaigns, or related roles (agency background preferred).
Demonstrated ability to lead influencer campaigns end-to-end, from concept through launch.
Highly organized, with strong working knowledge of Google Sheets (Airtable, Notion, or similar tools are a plus).
Confident communicator with strong negotiation and relationship-building skills.
Deep familiarity with TikTok, Twitter/X, and LinkedIn ecosystems; being “chronically online” definitely helps.
Comfortable juggling multiple campaigns while maintaining attention to detail.
Experience managing budgets, measuring performance, and using data to inform decisions.

Benefits

Paid time off (PTO)
Paid U.S. holidays
Internal education and training
Fast-paced, creative, and innovative work environment

Shown Media

We focus on just one thing.. and we're the best at it.Creating powerful ads that convert.Ads that not only capture attention but also drive revenue. We delve into data to create killer ads that tell compelling stories, fostering strong connections between your brand and your target audience.

Founded in 2021

19 employees (11 in marketing)

shownmedia.com