Influencer Marketing Manager

Responsibilities

• Refine, build out, and continuously optimize Noom’s influencer operating model end-to-end—taking today’s early process and making it a seamless, compliant path for medication-eligible creators, from sourcing and eligibility (product quiz), through VIP fulfilment with Customer Ops, reimbursement and payment, contracting, and usage rights.
• Own creator sourcing and outreach at scale, and personally manage day-to-day relationships with both new prospects and our existing roster—building rapport and trust with talent directly over email, DMs, and video calls.
• Run the program with a paid-first mindset—securing content and usage rights designed to run in paid campaigns as partnership/whitelisted ads and licensed raw creative, where we drive the most reach and value, rather than relying on organic creator posts alone.
• Expand the program beyond Instagram into YouTube and TikTok, identifying and unlocking the right creators for each platform.
• Own and manage our influencer marketing platform (CreatorIQ)—roster management, workflows, and reporting.
• Partner with the Brand Media team and the Growth Marketing team to develop creator content that serves both brand-building and direct-response objectives.
• Work with our in-house Creative team to slice, edit, and repackage rights-cleared creator content into multiple assets—maximizing the value of every piece we license.
• Own the influencer budget, contracts, invoices, and payments, keeping spend tracked and reconciled.
• Partner with the Associate Brand Media Manager to report on asset performance—understanding which creators and content types work, and feeding those learnings back into sourcing and briefing.
• Ensure all creator content meets FTC disclosure and health/medical advertising compliance standards, partnering with Legal and Regulatory.

Requirements

• 6+ years of experience in influencer/creator marketing, ideally with paid-social and partnership-ad experience.
• A proven track record running creator content in paid campaigns (partnership/whitelisted ads, licensed raw creative), not just organic posting.
• Excellent relationship-building and interpersonal skills—you’re comfortable reaching out to and negotiating with creators directly (email, DMs, video calls) and building long-term rapport with talent.
• Hands-on experience with an influencer marketing platform such as CreatorIQ.
• Experience sourcing, contracting, and managing creators on Instagram, and ideally TikTok and/or YouTube.
• A strong grasp of creator usage rights, contracting, and FTC / health advertising compliance.
• Experience managing budgets, invoices, and vendor payments.
• Comfort with data and performance reporting to optimize the roster and content.
• A plus: familiarity with the health and GLP-1 creator landscape—you know the creators making this content and how to find more.
• Bonus: experience in a regulated, health, or wellness category, or refining and scaling an early-stage program or process.

Preferred

• A plus: familiarity with the health and GLP-1 creator landscape—you know the creators making this content and how to find more.
• Bonus: experience in a regulated, health, or wellness category, or refining and scaling an early-stage program or process.

Benefits

• Pay that reflects your impact. Compensation benchmarked to the market and shaped by your impact and value.
• Investment in your future. A 401(k) with company match to help you build long-term financial security.
• Time to truly recharge. Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week so the whole team can unplug together.
• Care that covers it all. Access to top-tier medical plans for you and your family, including a premium-free plan option, alongside dental, vision, and life insurance.
• Support for growing families. Paid parental leave to give you the time and flexibility to focus on what matters most.
• And more to help you thrive. Stock awards, a performance-based bonus, and exclusive access to Noom's products, so you can grow with us, win with us, and enjoy what we build.