Responsibilities

• Drive GMV growth through the activation of creator networks, influencers, and affiliates across DTC, DHgate, TikTok Shop, YouTube, Instagram, and emerging social commerce platforms.
• Develop and execute a scalable affiliate creator strategy , ensuring rapid creator onboarding, activation, and retention to reduce the time from partner launch to revenue generation.
• Build, activate, and nurture a high-impact community of creators with a focus on engagement, conversion-driven content, and long-term loyalty.
• Recruit and activate creators experienced in Live Shopping , ensuring they align with the brand’s target audience and product offerings.
• Leverage merchandising strategies to match the right creators with the right brands and price points, using data-driven insights on audience demographics and purchasing behaviors.
• Work directly with the Creator Success team, helping them optimize workflows, and staying aligned with performance expectations.
• Establish and scale creator partnership best practices, helping ensure an efficient and high-performing team.
• Contribute to a collaborative, results-driven team culture that prioritizes innovation, experimentation, and continuous learning.
• Regularly align OKRs, and regularly provide feedback, performance insights, and growth opportunities.
• Design and implement gamified engagement strategies to incentivize creator participation and optimize performance.

Requirements

• 6+ years of experience in influencer marketing, creator partnerships, affiliate marketing, or social commerce.
• Proven ability to scale $250K-$1M+ creator-led programs in a high-growth, data-driven environment.
• Experience working in-house at a major brand, influencer agency, social commerce platform, or affiliate marketing network.
• Deep understanding of video content strategies , live shopping best practices, and social commerce monetization models.
• Strong analytical skills with expertise in campaign performance measurement, forecasting, and ROI analysis.
• Proficiency in using third-party influencer platforms (e.g., Captiv8, Sprout Social, CreatorIQ, AspireIQ, platform partner centers, or similar tools).
• Ability to navigate ambiguity and build from scratch, with a track record of launching and scaling innovative creator strategies.
• A growth-oriented, performance-driven mindset with a passion for building new revenue streams and social commerce innovations.
• Exceptional negotiation skills with experience structuring performance-based contracts and incentive programs.
• A strong network of pre-established creator and influencer relationships across multiple platforms.