Influencer Marketing Manager

Los Angeles, CA (Remote)

$110K/yr – $125K/yrMid Level4+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the creator program end-to-end, from sourcing and negotiations to rights, compliance, and performance, while coordinating cross-functional teams to scale content and impact.

Build and manage the creator program end-to-end
Coordinate cross-functional campaigns and content workflows
Drive performance through rights, compliance, and data-driven optimization

Job Description

Responsibilities

Creator Sourcing & Partnerships: Source, evaluate, negotiate, and build relationships with creators across tiers, from nano to macro.
Program Management & Briefing: Create influencer briefs, manage campaign timelines and deliverables, and build strong day-to-day creator relationships.
UGC Pipeline: Build a steady, always-on supply of creator and user-generated content to fuel organic social, paid media, and lifecycle channels.
Manage Rights, Compliance, and Performance: Secure usage rights, coordinate whitelisting and Spark Ads handoffs, ensure FTC and claims compliance, and track performance through CPA and key growth metrics.
Cross-Functional Collaboration: Partner across Organic Social, Paid Media, Lifecycle, and Brand teams to maximize creator content impact across channels.

Requirements

4-6+ years running influencer or creator programs for a consumer brand, ideally in health, wellness, beauty, or CPG
A track record of building and scaling a creator program from sourcing through contracting, briefing, and reporting, not just managing an agency
Hands-on negotiation experience, including rates, deliverables, exclusivity, and usage rights, with comfort managing budget and contracts
Deep fluency with TikTok, Instagram, and YouTube creator ecosystems, their KPIs, and what makes content perform on each
Bring a hands-on approach to creative ideation and execution from concept through launch
Ability to review campaign data and turn it into clear recommendations, including CPA by creator and campaign
Working knowledge of FTC disclosure requirements and comfort operating in a regulated category where claims are scrutinized
Experience with creator whitelisting, TikTok Spark Ads, usage rights, and scaling creator content through paid amplification
Proficiency leveraging influencer marketing platforms for creator sourcing, tracking, performance measurement, and payments
Excellent communication and relationship-building skills

Preferred

An existing network of creators in health, wellness, or supplements

Benefits

Flexible time off + 9 annual company holidays
Your Birthday is a paid vacation day - take the day to celebrate your awesomeness!
100% company-paid base plan Medical, Dental, and Vision Insurance for employees
100% company-paid Life Insurance and Short-Term Disability Coverage
3% Employer contributions to 401(k) regardless of employee participation! (Free money)
Matching Charitable Contributions up to $2,500/year
$1,200/annual Work from Home (WFH) stipend
Employee Recognition and Rewards Program
Pet insurance
Employee Product Samples and Discounts

Hi-Altitude Brands

Hi-Altitude Brands is a fast-growing, industry-leading creative marketing company in California. We pride ourselves on being at the forefront of the health and wellness revolution. Our focus on quality, research, technology, and consumer satisfaction is prevalent in all we do.Our mission is to create a workplace that inspires creative and innovative ideas, where all can contribute and be heard. We want our team to be with us for the long run, so we focus on having a work-life balance. How awesome if you could have a job where you “want” to come in on a Monday!Our commitment is to offer our employees open communication, continuous constructive feedback, and essential opportunities to grow and advance within our company. We want each team member’s unique talents to be seen and to shine. Our core belief is that the entire Hi-Altitude Brands team wins when our employees thrive.We see our team as our family. From great health benefits to retirement plans, we want to support our employees’ professional and personal success and wellness.Our leadership team has an extensive background in marketing, direct response sales, and consumer services and has half a century of combined experience growing and nurturing brands and companies. At Hi-Altitude Brands, we pride ourselves on our creativity, research, and ability to use the latest in technology to bring our products to our loyal customers worldwide.Company Benefits: 💲Competitive Salaries 🏡Fully remote working position🌴Paid time off (PTO)🎆Paid annual company holidays🥳Your Birthday is a paid vacation day each year🩺100% Company paid Medical, Dental, and Vision Insurance (base plan)🩺100% Company paid Life Insurance and Short-Term Disability Coverage🍼Paternity leave💰Employer matching 401K participation, 3% Employer deferred contributions to 401k💵We match your charitable contributions up to $2,500/yr🖊️Work from home (WFH) stipend of $1,200/yr💊Free products samples🎉Fun company social gatherings

Founded in 2014

Los Angeles, California, USA

39 employees (14 in marketing)

hialtitudebrands.com