Responsibilities

• End-to-end creator management inclusive of identifying, recruiting and outreaching to talent, managing contract negotiations/redlines, budgets, content review and guiding influencers/creators with their deliverables
• Build and cultivate relationships with creators, influencers, managers, and agents
• Source UGC and creator talent using platforms like IMAI and your professional network
• Maintain a vetted, organized creator roster across paid organic social needs
• Match creators to briefs based on brand, tone, platform, and content requirements
• Build positive, professional relationships with creators to support long-term collaboration
• Support our internal “Movers+Creators” program which houses creators across various areas that M+S will tap into for quick turnaround programs
• Creator Communication & Coordination
• Manage all creator communication end-to-end, including:
• Outreach and onboarding
• Brief delivery and clarification
• Deadlines and deliverable expectations
• Follow-ups and reminders
• Ensure creators clearly understand briefs, content requirements, and brand guidelines
• Proactively flag risks, delays, or misalignment to internal teams
• Coordinate product samples as needed
• Deliverables, Deadlines & Quality Control
• Responsive to the unpredictable 24/7 nature of social media campaign execution
• Set and manage creator deliverables, timelines, and submission requirements- Ensure accurate tracking of creator activity, deliverables, and performance data.
• Monitor content to ensure assets are:
• Complete
• High-quality
• On-brief
• Delivered on time
• Coordinate reshoots, corrections, missing lines, or pronunciation fixes as needed
• Ensure creators submit footage in the correct formats and specs for paid and organic use
• Contracts, Invoicing & Asset Tracking
• Coordinate creator contracts, usage terms, and approvals
• Ensure invoicing details are clear, accurate, and submitted on time
• Track asset delivery status and usage rights across paid and organic channels
• Partner with internal teams to ensure assets are stored, labeled, and accessible
• Cross-Functional Collaboration
• Collaborate and work cross-functionally with Creative, Strategy, Production and Business Partnership teams to ensure influencer initiatives are aligned with wider campaign and client goals.
• Ensure creator outputs align with strategic intent, brand voice, and platform needs
• Trends & Culture
• Stay up to date on the latest influencer marketing trends across all social media platforms, with an emphasis on TikTok and FTC compliance requirements
• Regularly analyze the competition and other best-in-class brands to inspire new ideas and executions – especially in new platform innovations
• Contribute to team brainstorms and creative campaign ideation