Manager, Influencer & Community Marketing
Newbridge Marketing
USA (Remote)
$70K/yr - $85K/yrAgencyFull-timeManager5+ years exp.
22 hrs ago
Influencer Marketing Manager
San Francisco, CA (Unknown)
$150K/yr – $190K/yrMid LevelFull time
Posted 1 day ago
Job Summary
Own and drive fal’s influencer and UGC program, building a curated creator network and managing partnerships end to end while activating talent for product launches and ongoing advocacy.
- Build and manage creator partnerships end to end.
- Activate creators around launches and measure impact.
Job Description
Responsibilities
- Manage fal’s influencer and UGC strategy and program.
- Build a curated network of creators, AI filmmakers, designers, and creative technologists who are a strong fit for fal.
- Own creator partnerships end to end, from sourcing and outreach through briefing, negotiation, content review, and measurement.
- Develop long-term relationships with creators who become recurring collaborators and genuine advocates for fal.
- Activate creators around model and product launches, including early access, sponsored projects, credits, and original concepts.
- Maintain a high creative bar across everything we put our name behind.
- Build repeatable systems for sourcing, contracting, tracking, and measuring creator partnerships.
- Identify strong creator content and amplify what works.
Requirements
- Experience building and running influencer, creator, or UGC programs end to end.
- Exceptional creative taste and a high bar for quality across creators, concepts, and content.
- Deep familiarity with internet and creator culture across X, TikTok, Instagram, and YouTube.
- Strong understanding of generative media and the emerging AI creator ecosystem.
- Experience sourcing, briefing, negotiating with, and managing creators directly.
- Strong instincts for creator-brand fit and the judgment to prioritize quality and originality over follower count or volume.
- Experience managing creator budgets, contracts, usage rights, whitelisting, and paid partnerships.
- Highly organized, resourceful, and comfortable managing multiple partnerships at once.
Preferred
- Existing network across generative AI, AI filmmaking, design, or creative technology.
- Experience with affiliate programs, whitelisting, or partnership ads.
- Experience as a creator or on the talent/management side.
Benefits
- Interesting and challenging work
- A lot of learning and growth opportunities
- We offer visa sponsorship and will help you relocate to San Francisco.
- Health, dental, and vision insurance (US)
- Regular team events and offsites
Salaries
Posted range
$150K/yr – $190K/yr
Taken straight from the job posting.
The middle of this range ($170K) is 84% above the median base salary for Influencer Marketing Manager roles in the United States ($93K).
Influencer Marketing Manager median pay in the United States
Most pay falls between $85K and $105K. Based on 60 salaries.
Marketing Team
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