Influencer & Creator Marketing Lead, Talent Partnerships & Culture, Vice President

Responsibilities

• Create, own, and execute a comprehensive influencer/creator strategy that advances brand awareness and acquisition goals across lines of business.
• Identify, negotiate, and nurture long‑term partnerships with creators and talent managers, building a scalable roster aligned to brand and campaign objectives.
• Lead end‑to‑end campaign execution, including brief development, contract negotiation, product seeding, content guidelines and approvals, and compliance across Instagram, TikTok, YouTube, and LinkedIn.
• Define KPIs, track performance (ROI, engagement, conversion), synthesize insights, and optimize partnerships and creative for continuous improvement.
• Monitor platform shifts and cultural trends to proactively surface emerging creators, formats, and opportunities, and drive a test‑and‑learn roadmap.
• Collaborate with Line of Business leads and partners in Marketing, Brand, Paid Media, Social, Content, and PR to integrate influencer programs, align budgets, and ensure governance and consistency.
• Working closely with internal stakeholders across legal, finance, controls and regulatory oversight to ensure compliance with JPMC procedures and brand safety.
• Manage external agency partners as our “arms and legs” to drive execution at scale.

Requirements

• 5–10 years leading influencer/creator campaigns within PR/Comms/Marketing, talent/entertainment, or brand partnerships; experience working with highly regulated and/or matrixed organizations is a plus.
• Track record of bringing a lifestyle-first lens to traditional products, like financial services
• Passion for connecting culture and lifestyle to authentically tell stories that elevate JPMorganChase products and services for current and future customers and communities.
• Deep experience managing social talent, including sourcing, relationship management, and negotiating deliverables and contracts, with strong knowledge of legal and ethical considerations (disclosures, usage rights, compliance).
• Proven track record of building trust with social talent, talent agencies, and internal stakeholders; executive presence with strong oral and written communication skills and the ability to craft compelling creative narratives.
• Fluency in performance measurement, from defining what qualifies as a “win” to translating social metrics for non-social fluent stakeholders; rigorous ROI and analytics mindset.
• Operates in a fast‑paced, results‑driven environment with exceptional organization, attention to detail, and follow‑through across multiple concurrent workstreams and tight deadlines.
• A collaborative, kind, low‑ego teammate who elevates others and wants to build meaningful work
• Willing to travel domestically with occasional international travel.

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility.
• These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.