Influencer Marketing Manager (Contract) at Hasbro | Renton, WA | $42/hr – $60/hr

Hasbro

Influencer Marketing Manager (Contract)

Renton, WA (On-site)

$42/hr – $60/hrMid Level4+ years expContract

Posted 2 months ago

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Job Summary

Own end-to-end influencer marketing programs that scale across gaming communities, partnering with brand, social, and product teams to turn creators into a core acquisition and engagement engine.

Creator Programs: Build and scale global influencer programs driving awareness and engagement.
Cross-functional Alignment: Collaborate with brand, social, community, and product teams to weave creator strategies into the marketing funnel.
Relationships & Analytics: Manage creator relationships, timelines, and performance insights to optimize activation and reporting.

Job Description

Accomplishing and scaling global influencer and creator programs that drive awareness and engagement.
Partnering closely with brand, social, community, and product teams to integrate creator strategies across the marketing funnel.
Building and maintaining positive relationships with creators, agencies, and talent managers.
Managing creator outreach, onboarding, briefing, and activation timelines.
Coordinating creator programs including early access, content drops, and launch moments.
Supporting creator participation in key events such as reveals, hands-on previews, and global events.
Tracking and analyzing campaign performance across key platforms.
Delivering regular reporting on creator activations and providing insights and recommendations.

4–6 years of experience in influencer marketing, creator management, or digital marketing.
Proven experience accomplishing influencer campaigns from planning through reporting.
Strong understanding of the gaming creator ecosystem and platform dynamics (Twitch, YouTube, TikTok, X).
Experience with influencer tools such as CreatorIQ, StreamHatchet, or similar platforms.
Excellent communication and relationship management skills.
Highly organized and diligent, with the ability to manage multiple campaigns simultaneously.
Data-driven approach with the ability to interpret performance metrics and tell a clear story.
Passion for games and a deep appreciation for how creators build player communities and culture.

Experience working with AAA gaming franchises.
A background in content creation or a network of industry contacts.
Knowledge of current trends in digital marketing and social media.

Medical
Dental
Vision
Health savings accounts
Employee assistance program
401(k) retirement plan
Employee Stock Ownership Plan
Paid Sick Leave (variable based on location)
Paid Time Off and Holiday Pay

Hasbro

3.4 Glassdoor

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com.

Founded in 1923

Pawtucket, Rhode Island, USA

8K employees (2,353 in marketing)

www.hasbro.com

54% recommend to a friend

36% CEO approval