Responsibilities

• Identify and recruit creators across TikTok, Instagram, YouTube, and emerging platforms who fit Bogg Bag's brand and audience
• Use influencer marketing software to manage sourcing, outreach, and relationship tracking at scale
• Manage a growing pipeline of creator relationships, from first DM to long-term ambassador
• Build and maintain strong working relationships with creator management teams and talent agencies, negotiating rates and deliverables directly with them
• Stay ahead of trends, sounds, formats, and cultural moments to identify creators and concepts before they peak
• Own and run Bogg Bag's TikTok Shop Creator Program, from recruiting new creators to managing ongoing affiliate relationships
• Set and adjust commission structures, sample/product seeding strategy, and creator incentives to drive GMV
• Monitor the Creator Marketplace daily to identify and activate high-potential creators
• Track program performance (GMV, content volume, conversion, creator retention) and report on what's working
• Develop original creative concepts for seasonal launches, collabs, and always-on content (you'll work closely with the team on drops and new product releases)

Requirements

• 3–5 years of experience in influencer marketing, creator partnerships, or social/affiliate marketing — ideally at a DTC or consumer brand
• Direct experience running or involvement in a TikTok Shop Creator Program or affiliate program
• A track record of creative, effective influencer outreach — you can write a pitch that stands out in a crowded DM inbox
• Strong organizational chops — you can juggle dozens of creator relationships, deadlines, and deliverables without dropping the ball
• A self-starter mentality — you spot opportunities and act on them without waiting to be told
• Sharp instincts for internet culture, trends, and what makes content actually perform (not just look good)
• Excellent written communication, negotiation, and relationship-building skills, including experience working directly with creator management teams and agencies
• Experience using influencer marketing software for outreach, tracking, and relationship management
• Ability to identify high-performing content and translate those learnings into new concepts and briefs
• Understanding of paid social performance and what organic creator content is likely to succeed when whitelisted or boosted

Preferred

• Familiarity with creator/affiliate platforms (TikTok Creator Marketplace, GRIN, Aspire, CreatorIQ, etc.) is a plus