Bogg Bag logo

Bogg Bag

Brand · Retail

Company overview

Female-Founded. Female-Led.Born on the Jersey Shore, created by a mom who needed a bag that didn’t exist yet. An All-American brand with a resilient story — built on her grit, determination, and belief in this bag.Bold Color. Real Community. Everyday Durability.We’re known for vibrancy, community, and making bags that can withstand life.Born on the Jersey Shore. Carried Everywhere.
Founded in 2008
Secaucus, New Jersey, USA
60 employees (9 in marketing)
boggbag.com

Salaries

Typical salary range

$100 – $115

/ yr

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People

Founders

Kimberlee Vaccarella
Kimberlee Vaccarella
Founder + CEO
LinkedIn

Marketing leadership

Karen Grajwer Usdin
Karen Grajwer Usdin
Chief Digital Officer/ Head of DTC
LinkedIn
Kevin McHenry
Kevin McHenry
VP Growth
LinkedIn
Jenica Freeman
Jenica Freeman
VP, Brand Creative
LinkedIn

Headcount trend

Company growth over the last 12 months

Headcount +27.7% year over year

Funding

Audience

Monthly website visitors
305.4K
Month over month+3.1%
Quarter over quarter-28.1%
Top sourceDirect (60.9%)
Ad budget per month$5.8K
Average search rank44.9
Traffic source mix
Direct
60.9%
Search
30.2%
Referral
4.4%
Social
2.5%
Paid referral
1.9%

LinkedIn followers

Follower count and growth

Total followers

5K

12-mo growth

+58.4%

Monthly growth

+18.9%

News

Links

boggbag.comLinkedInCrunchbaseX (Twitter)