Responsibilities

• Develop and manage creator relationships: Source, onboard, and manage ongoing partnerships across creators, patient advocates, and medical experts.
• Drive creative strategy: Develop net-new content concepts and build a UGC-led creative testing roadmap, leveraging platform trends, performance data, and audience insights.
• Fuel paid social acquisition: Negotiate usage rights, licensing terms, and allow-listing permissions to supply creator assets to paid social campaigns.
• Lead cross-functional execution : Manage workflows from concept to launch, building a high-velocity, repeatable system.
• Optimize funnel performance: Test creative formats, messaging angles, and landing page integrations to improve conversion rates and lower acquisition costs.
• Performance reporting & strategy: Track and report performance metrics across channels to identify key drivers of reach and conversion, using these insights to refine creator selection and creative strategy.
• Ensure compliance: Partner with Legal and Clinical Ops to ensure all content adheres to healthcare privacy laws and FTC/FDA guidelines.

Requirements

• 5+ years of influencer, creator, or performance marketing experience , with a focus on driving customer acquisition within DTC health, wellness, subscription, or regulated healthcare industries.
• Track record of impact: Experience building creator programs that deliver measurable brand reach, engagement, and direct business impact.
• Performance-focused operator: Hands-on experience managing growth budgets with direct accountability for conversion rates, CAC, and ROI.
• Platform fluency: Deep understanding of TikTok, Instagram, and YouTube, combining sharp creative judgment with hands-on experience negotiating usage rights, ad licensing, and allow-listing.
• Skilled communicator: Ability to distill complex clinical topics into accessible, high-converting social video messaging.
• Leverages AI tools: Uses modern AI tooling to accelerate creative briefing, script generation, copy iteration, and performance analysis.

Benefits

• Comprehensive Health, Dental, and Vision coverage for employees and their families
• High deductible Health Plans with Health Savings Account (HSA) options
• Flexible Spending Account (FSA)
• Equity grant participation
• 401(k) program
• Competitive vacation policy
• 16 weeks paid parental leave
• Fully remote work flexibility (within the US)