Responsibilities

• Own the social calendar — plan, schedule, and keep a consistent presence across LinkedIn, Instagram, TikTok, Twitter/X, YouTube, and wherever we should be
• Run influencer and creator marketing — find, pitch, brief, and manage creators; ship collaborations, UGC, and affiliate-style partnerships
• Set channel and creator strategy — decide where we show up, who we partner with, what formats we double down on, and what we cut
• Brief and coordinate — work with content creators, contractors, influencers, and the GTM team so the feed stays full without you making every asset
• Run community — comments, DMs, and conversations that turn audience into trust
• Own the numbers — track owned social and creator performance; report simply; change the mix based on results
• Protect the voice — keep the brand sounding like us across our posts and other people's
• What You'll Do in Your First 30 Days
• - You've audited our channels, voice, and any existing creator relationships and delivered a clear read on what's working
• - You've built a prioritized channel mix and content calendar through launch, with owners and posting cadence

Requirements

• 3–5+ years in social media, influencer/creator marketing, or brand content — not just posting your own content
• Can build a content calendar and a creator/influencer pipeline from a business goal, and defend the trade-offs
• Understand what performs on each platform and can brief someone else (or a creator) to make it
• Data-literate — you look at the numbers (ours and theirs) and change the plan, not just the caption
• Organized and self-directed — you can own a calendar and a set of creator relationships without daily check-ins

Preferred

• You've actually run influencer, UGC, or affiliate campaigns (even small) and can say what worked
• An existing rolodex of creators, talent managers, or communities you can tap
• You can still create (on-camera or written) when needed, even if that's not the main job
• Startup or small-team experience where you owned social with limited resources
• Comfortable in fast-moving, ambiguous environments