Influencer Marketing Lead

Responsibilities

• Build and lead Base44’s creator ecosystem from the ground up, helping define how creators become one of our main growth channels and how the world discovers what we’re building.
• Identify and build relationships with creators who genuinely align with Base44’s product, audience, and brand, including creators that may not be obvious fits at first glance.
• Leverage your deep understanding of the creator landscape to spot emerging voices, cultural trends, and communities that can help shape how Base44 shows up online.
• Build authentic partnerships with creators across YouTube, LinkedIn, TikTok, Instagram, and other relevant platforms, creating a strong network around the product.
• Work closely with creators to help shape content that feels authentic to their audience while maximizing reach, engagement, and overall performance.
• Bring a strong understanding of internet culture and creator dynamics to identify the creators, content formats, and narratives that can make a technical product resonate with the right audience.
• Collaborate closely with product, growth, and marketing teams to connect creator activity with product launches, new features, and strategic company moments.
• Build and continuously refine a scalable creator program that allows Base44 to grow creator partnerships in a repeatable and sustainable way.
• Measure what works, learn quickly, and continuously improve how creator partnerships translate into awareness, engagement, and product adoption.

Requirements

• Hands on experience working in influencer marketing, creator partnerships, or UGC program management at a tech company or startup
• Deep familiarity with the creator ecosystem: platforms, deal structures, creator vetting, content performance metrics, and what "scale" actually looks like
• Experience managing a high volume of creator relationships simultaneously - not just a handful of big names
• Strong operator instincts: fast, organized, and able to close partnerships without a lot of hand-holding
• Ability to identify creators whose audiences overlap with a product's ideal user, even when the fit isn't immediately obvious
• Comfortable with ambiguity and building programs that don't have a full playbook yet
• Excellent communication skills - you can write a great creator brief and a tight performance summary equally well

Preferred

• Bonus: experience at a B2B SaaS or AI-adjacent company where you had to make technical or complex products feel accessible and exciting