Responsibilities

• Develop and implement Nothing's influencer strategy for the US;
• Execute nano, micro, and macro influencer campaigns across paid and organic;
• Build relationships with creators across tech, music, fashion (including streetwear), and design
• Brief creators, provide feedback, and approve deliverables to ensure content meets Nothing's creative standards;
• Identify new influencers and content opportunities aligned with Nothing's brand;
• Lead all aspects of contract negotiation and development, working with senior leadership on final approvals;
• Report on campaign performance across organic and paid activity;
• Collaborate closely with London HQ and cross-functional teams including PR, product, events, and community;
• Facilitate product seeding, onboarding, and training.

Requirements

• 7+ years in agency or in-house influencer marketing, with established relationships across tech, fashion, and design, and strong ties to the NY and LA creator scenes
• Deep fluency in the US influencer landscape, with a strong understanding of American cultural nuance, platform behavior, and creator ecosystems;
• Experience collaborating with global teams across time zones, translating local market context for international stakeholders;
• Demonstrate expert knowledge of influencer strategies across the entire consumer journey: awareness, consideration, and conversion;
• Actively engaged with social media, perhaps even with some experience of your own in content creation and influencer engagement;
• Proven track record of working directly with talent and agents;
• Creative thinker, able to be reactive, identify trends, and develop original content ideas;
• A genuine passion for culture, design, or technology, not just marketing them. You have taste, and you know how to apply it;
• Ability to work with a limited budget and a continuous drive toward optimizing ROI;
• Phenomenal organizational skills with exceptional attention to detail;
• Entrepreneurial and strategic mindset, with the ability to show creative and critical thinking and solve complex problems in an ever-changing environment;