Responsibilities

• Oversee the agencies that activate us across social, YouTube, and podcast, managing them day-to-day on partner selection, briefs and performance.
• On larger key opinion leader campaigns you'll work hand in hand with our PR team and agency to deliver integrated, multi-channel activity.
• Partner closely with our organic social team to extend and amplify partnerships across our owned channels where it makes sense.
• Develop and own the US endorsement strategy across influencer (Meta, TikTok, YouTube), podcast and affiliate in partnership with the North America Marketing Lead
• Oversee the agencies that activate us across social, YouTube, and podcast: partner selection, briefing, content review and approvals, feedback loops, and performance tracking
• Partner with our PR team and agency to deliver integrated campaigns, bringing the influencer and creator side so top-tier authorities show up consistently across earned, social, and audio
• Spot and champion partners with the potential to grow into deeper, longer-term relationships, and bring those opportunities to the Lead
• Scale our internal influencer and ambassador network of mid and lower tier creators: direct inbounds, sample management, shot lists, trackable links, and rollout
• Own creator-facing affiliate programmes (alongside the global team where applicable)
• Partner closely with our US Social Media Manager so endorsement content flows through owned and organic channels effectively
• Own the endorsement activation calendar, feeding into the wider US campaign calendar
• Report on influencer, podcast, and affiliate performance with a performance-bias centered on new family acquisition across all sales channels.

Requirements

• 4–7 years in influencer, growth, or partnership marketing with a clear acquisition focus
• Proven track record sourcing and managing endorsements: influencers, podcasts, talent, and KOL partnerships
• Experience managing agencies and coordinating multi-channel, integrated campaigns
• Skilled in affiliate marketing platforms (Grin, LTK, ShareASale, or similar)
• Strategic thinker who can build a partnership pipeline and bring structure to programmes - not just execute briefs
• Plugged into US parenting and family creator culture, with a strong instinct for what's working
• Analytical mindset: able to connect endorsement activity to acquisition outcomes and defend spend with data
• Comfortable using AI tools to accelerate briefs, research, reporting, and outreach
• Thrives in a lean team, owning and driving the endorsement engine with autonomy

Preferred

• existing creator/talent relationships in the family space, DTC brand experience, or familiarity with TikTok Shop

Benefits

• Flexibility: Hybrid working - expectation of 1 day a week on average in our Brooklyn office, but you are welcome to come in more than this.
• Financial: Noncontributory Long Term Disability Insurance and Life Assurance / AD&D insurance that covers you from day one of service.
• 401(k) Retirement Savings Plan where Yoto matches up to 4% of your contributions, from day one of service.
• Generous employee referral bonus scheme.
• Health & Wellness: Medical, Vision and dental insurance where 85% of costs for you and your family paid for by Yoto; Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy; 24/7 Employee Assistance Programme (EAP).
• Time Off: 31 PTO days per year (20 vacation days + 11 holidays), birthday leave, and additional holidays after years of service; sabbatical eligibility after 4 years of service (up to 3 months unpaid).
• Helping Families: Family-friendly leave (maternity, paternity, adoption, fertility, pregnancy loss, carers leave) and Dependent Care Flexible Spending Account (FSA).
• People & Planet: Up to 2 volunteer days per year; Book Allowance up to $50/year for professional development.
• Fun Perks: Own Yoto player and starter pack of cards; regular company socials and celebrations, including YotoFest.