Responsibilities

• Form holistic marketing plan to provide promotion visibility and motivation for music partnership team's deal signing, by leveraging all possible promotional levers involving in-platform and off-platform activities.
• Design and execute influencer marketing plans. Work cross-functionally with A&R, Artist Partnerships and artist management teams to deliver content and influencer strategy for artists and music promotion campaigns, especially on TikTok.
• Select and target the right segments of creators based on campaign needs. Specify campaign brief and design incentive plans to improve influencers' activeness on music promotion platforms. Identify and accumulate high-quality creators to improve campaign quality.
• Analyze campaign data to make decisions during the full-cycle track promotion, and take care of track performance and evaluate campaign ROI.
• Collaborate with product team to develop product-level solutions to improve creator participation and efficiency of creator marketing.

Requirements

• 3+ years experience in Digital Marketing Tech companies, Digital Marketing agencies, or MCNs.
• Good understanding of TikTok content ecosystem, influencer marketing and social media trends.
• Excellent data analytical skills and data-driven operations mindset.
• Ability to effectively collaborate cross-functionally and manage multiple tasks.
• Ability to plan and deliver on tight deadlines and pay outstanding attention to detail.

Preferred

• Excellent communication and relationship building skills and project management skills.
• Grounded, result-driven and self-motivated.
• Experience of music promotion is a plus.

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.