Responsibilities

• Manage influencer partnerships end-to-end: vetting, contracting, negotiation, briefing, approvals, execution, and reporting
• Evaluate creators based on audience, engagement, content quality, brand fit, and performance
• Build and maintain a pipeline of creators for paid, gifted, UGC, and ongoing partnerships
• Negotiate rates, deliverables, and contract terms, including redlining agreements
• Develop creative briefs and collaborate directly with creators on content ideas and execution
• Manage content approvals and ensure deliverables meet brand and business objectives
• Identify opportunities to extend high-performing partnerships across UGC, affiliate, gifting, and paid campaigns
• Partner with Social and Creative to amplify high-performing creator content
• Manage affiliate programs across ShopMy, LTK, and other creator platforms
• Vet and identify high-potential affiliate and gifting partners based on audience fit, content quality, and performance

Requirements

• 3–5 years of experience in influencer marketing, creator partnerships, bonus: affiliate marketing
• Proven experience managing influencer partnerships end-to-end
• Hands-on experience with influencer contracts, negotiations, and redlining
• Strong understanding of what makes a creator a strong brand fit, including audience, content, engagement, credibility, and aesthetic alignment
• Experience briefing creators and collaborating on creative concepts and content
• Strong understanding of influencer content and what drives awareness, consideration, engagement, and conversion
• Hands-on experience with gifting and seeding
• Strong analytical skills and ability to report on influencer and affiliate performance
• Highly organized with strong attention to detail and ability to manage multiple partnerships and deadlines simultaneously

Preferred

• Preferred Experience: Experience working within a DTC, fashion, beauty, lifestyle, or consumer brand
• Preferred Experience: Experience with platforms like ShopMy, LTK or similar
• Preferred Experience: Experience building always-on creator or UGC programs
• Preferred Experience: Existing knowledge of creator talent within fashion, beauty, lifestyle, or adjacent categories