Industry Marketing Manager NORAM

Responsibilities

• Listen to the voice of customers to understand market trends, pain points and needs to help the commercial team articulate value propositions that are customer focused
• Translate very technical ideas into concise, useful, and impactful content that resonates with Veolia customers and prospects, aligned with business priorities and value generation
• Understand metrics of marketing tactics and measurement of success, to facilitate reporting results to key stakeholders
• Lead development of marketing plans to support a sustainable growth strategy
• Understand and utilize internal processes for marketing plan components, including legal and branding reviews
• Understand priorities of the business and focused areas of growth, ensuring all work aligns with those priorities
• Closely collaborate with the commercial team and maintain a passion for their success

Requirements

• Bachelor's degree from an accredited university or college in Marketing or a similar field
• Demonstrated technical background with marketing education or experience
• Demonstrated experience in concisely summarizing technical concepts, technologies and projects
• Ability to extract, analyse and use data to gain insights and drive business decisions

Preferred

• Minimum 4 years in a commercial or B2B marketing role
• Experience planning and executing events, seminars, or webinars
• Familiarity with social media strategy and content creation for B2B audiences
• Experience in the water or environmental services industry, or other related industries