Responsibilities

• Create, shoot, edit and publish social-first content including Reels, TikToks, YouTube Shorts, carousels, graphics and videos, translating IndieWire articles, interviews, reviews, rankings, breaking news and original video into compelling social storytelling
• Own day-to-day publishing and platform optimization across Instagram, TikTok, YouTube, Facebook, Threads and X, including captions, headlines, thumbnails, metadata and publishing calendars
• Produce real-time social coverage from festivals, awards shows, premieres and industry events , including Sundance, Cannes and TIFF, capturing interviews, behind-the-scenes access and timely moments for rapid turnaround
• Shoot and edit polished social video using iPhones and other production tools, with a strong understanding of framing, lighting and audio, and create fast-turn edits in Adobe Premiere Pro and other social editing platforms
• Partner with IndieWire editors and video teams to identify the strongest social opportunities from breaking news, interviews, reviews, rankings, awards coverage, original franchises and IndieWire’s video archive
• Help grow IndieWire’s YouTube and YouTube Shorts presence , identifying strong cutdowns and optimizing titles, thumbnails, descriptions and programming for discoverability, watch time and audience growth
• Develop original and recurring social formats that showcase filmmakers, actors, craftspeople and the creative process while strengthening IndieWire’s distinct social identity
• Use analytics and audience insights to inform strategy , test new formats and creative approaches, and support sponsored campaigns and branded content when needed

Requirements

• At least 3+ years of experience creating social media and video content for an entertainment, media, publishing, film or news brand
• Deeply knowledgeable and passionate about film, television, filmmakers, awards season and entertainment culture, with a strong understanding of IndieWire’s audience and editorial point of view
• A social media native with strong knowledge of Instagram, TikTok, YouTube and other major social platforms
• A strong writer and visual storyteller who can create sharp captions, headlines and hooks and recognize the social moment within a larger story, interview or event
• Comfortable shooting high-quality content on an iPhone and editing and publishing quickly in real-time environments
• Strong editorial judgment and comfortable working with filmmakers, actors, publicists and other entertainment industry professionals
• Highly organized and able to manage multiple platforms, shoots, deadlines and deliverables in a fast-moving environment
• Collaborative, resourceful and willing to travel for festivals, awards shows, events and special productions as needed

Preferred

• Experience working for a film, television, entertainment or culture publication
• Experience covering major film festivals, particularly Sundance, Cannes and TIFF
• Experience producing filmmaker, actor and entertainment industry interview content
• Proficiency in Adobe Premiere Pro; After Effects, CapCut, Photoshop or Canva experience is a plus
• Experience creating high-performing short-form video and Instagram carousels
• Experience growing YouTube, YouTube Shorts and other social audiences
• Familiarity with YouTube Studio, Instagram Insights, social analytics, SEO and audience development
• A portfolio demonstrating strong social video, editorial storytelling, event coverage and creative social content

Benefits

• As part of our company-wide rollout of PMC’s paid healthcare plan, for this role the company pays 100% of the monthly health, dental and vision plan premiums for the employee and their family. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. Our Wellness initiatives rotate yoga, meditation, wellness weeks on a variety of topics, and financial wellness. We continuously elevate our offerings with more, for you.