Responsibilities

• Own Google Ads end-to-end — keyword strategy, ad copy, bidding, landing pages, and negative keyword hygiene
• Own LinkedIn Ads across awareness, ebook lead gen, webinar promotion, and retargeting
• Run content syndication programs against target account lists, including vendor selection and performance testing
• Launch and test emerging paid channels: Meta, YouTube, programmatic/ABM display, review sites, newsletter sponsorships, and podcasts
• Set budgets, forecast pipeline, and reallocate spend based on channel ROI
• Own the marketing website as a technical surface — CMS, page builds, site performance, and routine hygiene
• Run conversion rate optimization across key pages, with a focus on interactive demo, ROI calculator, and use case landing pages
• Ship landing page tests for paid campaigns and read results with statistical rigor
• Partner with the content team on SEO and AEO-driven page structure
• Own UTM conventions, form tracking, and lead source hygiene across HubSpot and Salesforce

Requirements

• 5–7+ years in B2B marketing with at least 3 years running paid channels hands-on
• Deep fluency in Google Ads and LinkedIn Ads — you have built, broken, and rebuilt accounts
• Track record of scaling a paid channel into a compounding pipeline source
• Comfortable with six-to-seven figure annual spend and the forecasting that comes with it
• Have shipped landing pages and site updates in a modern CMS (Webflow, Framer, WordPress, or similar)
• Run CRO programs with real statistical discipline — you know when a lift is real and when it is noise
• Comfortable in GA4, Google Tag Manager, HubSpot, and Salesforce reporting
• You default to launching and iterating, not perfecting before shipping
• You can stand up a new channel without a playbook or a vendor holding your hand
• Daily familiarity with Claude Cowork and Claude Code, or equivalent agentic AI tools

Preferred

• SEO, AEO, or GEO program ownership — technical audits, content strategy, or AI-assisted content production
• Comfort shipping webapps with GitHub and Vercel (or similar) — you can deploy a landing page, microsite, or internal tool without an engineer
• Marketing at a company selling to financial institutions or regulated industries
• Growth engineering fluency — SQL, dbt, or comfort briefing engineering partners on tracking and data work
• Marketing automation and data tooling (HubSpot, Salesforce campaign object, Hightouch, Segment)
• Worked at a company in the $5M–$50M ARR scaling phase

Benefits

• Compensation: Competitive salary and equity packages, including a 401k plan
• Flexibility: Remote-first culture
• Health: 100% employer-covered comprehensive health, dental, and vision insurance (US)
• Balance: Unlimited PTO policy
• Culture: Family-friendly environment with regular team events and offsites
• Development: Strong learning and professional development opportunities
• Impact: Help make the internet safer by protecting online transactions