INBOUND LEAD & E-COMMERCE COORDINATOR

Athens, AL (On-site)

Salary Not AvailableEntry LevelFull time

Posted 3 months ago

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Job Summary

Own the lead-response and inventory-support flow that keeps sales moving: rapidly engage incoming inquiries, route them to the right teams, and keep digital product listings accurate and up-to-date while feeding feedback to optimize processes.

  • Lead Response & Routing: Quick engagement of internet, phone, and chat leads with closing-follow-up via phone, text, and email.
  • Content & Pricing Ownership: Maintain TriGreen.com with current pricing, promotions, availability, and equipment listings including photos and specs.
  • Automation & Feedback: Improve lead routing through automation and share insights to sharpen sales and marketing execution, stepping in on listings and pricing when demand slows.

Job Description

Responsibilities

  • Lead Response & Routing: Respond quickly to new internet, phone, and chat leads; make follow-up attempts across phone, text, and email.
  • Content & Inventory: Update pricing, promotions, availability, product information on TriGreen.com; upload new equipment with photos, specs, and descriptions; maintain accurate digital content used by customers to browse inventory.
  • Operations & Feedback: Help maintain and improve lead routing using automation software; provide structured feedback on lead quality and customer behavior to improve sales and marketing processes; when customer lead flow is lighter, you’ll take ownership of website pricing updates, support online equipment listings, and complete light automation/lead routing work.

Requirements

  • Experience in inside sales, internet sales, customer service, and/or digital marketing.
  • Willingness to work flexible hours, including some nights and Saturdays primarily in the spring season.
  • Proficiency in or willingness to learn CRM systems, automation systems, and product and inventory systems.
  • Proficiency in Microsoft Office products such as Word, Excel, and PowerPoint.
  • Strong written and verbal communication skills across phone, text, and email.
  • Strong organizational skills and attention to detail.

Preferred

  • Background in agriculture, construction, or landscaping a plus
TriGreen Equipment logo

TriGreen Equipment

TriGreen Equipment has twenty eight locations in Alabama and Tennessee that provide quality products and services to meet the needs of both large and small property owners. These services support governmental agencies, commercial mowers and landscapers, as well as many others throughout the region. We strive to exceed the needs of those who make their living from the land and the people who simply enjoy living on their land.We offer a wide range of John Deere products and services as well as equipment from many others including Honda Power Equipment, STIHL Power Equipment, and more! TriGreen Equipment is also pleased to offer parts and service for all makes and models.Our VisionThe vision of TriGreen Equipment is to provide invigorating solutions for customers to enjoy their property, lifestyle and career.Our MissionThe mission of TriGreen Equipment is to be the clear choice to exceed the changing needs of our customers and employees.Our Guiding PrinciplesTriGreen Equipment has some basic values or principles upon which all of our activities are based. These principles guide us as we perform our duties as members of the team. They also guide the development and interpretation of our business practices, policies and procedures.These principles are:We will always operate our business with integrity and honesty. We will understand our customers and quickly adapt our business model to their ever changing needs. We will continually strive to identify niches within and outside our business to help our customers and colleagues continue to grow. We will provide a work environment that is supportive of our employees and allows them to grow in their career. We will make intelligent commitments and act upon them with a sense of urgency. LEGENDARY EQUIPMENT. RELIABLE SERVICE. TRUSTED NAME.Experience the TriGreen Equipment difference - 20 locations offering experience, knowledge and superior products.

Founded in 2006
Athens, Alabama, USA
224 employees (4 in marketing)

Traffic Signals

Monthly Visitors
23.9K
Monthly Google Ads Budget
$25.1K
Traffic Source Mix
Search
43.6%
Direct
43.5%
Referral
4.8%
Social
6.7%
Paid
1.4%

Headcount Trend

Current headcount: ~228

Marketing Team

Marketing Team Size
4 (2% of company)