Responsibilities

• Plan, launch, and optimize paid campaigns across Meta and Google to hit ROAS and revenue targets
• Manage meaningful monthly budget
• Understand how CPM, CTR, CVR, AOV, and ROAS interact at scale, and make decisions with the full economic picture in mind—not in isolated metrics
• Running Traffic to VSL Funnels (Health & Wellness)
• Run and optimize campaigns to long-form VSL funnels, specifically in health, wellness, or similar problem–solution spaces
• Use your experience with VSLs to quickly assess whether traffic quality and targeting are aligned with the offer and customer avatar
• Ask smart diagnostic questions about funnel performance without overcomplicating or trying to “fix” everything at once
• Creative Awareness & Market Intelligence
• Stay plugged in to what’s working in the market: hooks, styles, formats, and ad angles that convert for health & wellness VSL offers

Requirements

• Proven hands-on paid media experience as a Media Buyer
• Proven experience running traffic to VSL funnels
• Direct experience in health, wellness, or similar B2C direct-response offers
• History of managing at least $50,000/month in ad spend; ideally $100k–$1M+/month across Meta and/or Google
• Strong hands-on expertise with Meta Ads and Google Ads
• Data- and ROI-driven mindset: you think in terms of spend, revenue, and profit, not just surface metrics
• Comfortable in a high-accountability, performance-based environment
• Experience on both agency and brand-side
• Familiarity with ad spy tools and competitive research workflows
• Experience with TikTok or native traffic (Taboola/Outbrain, etc.) is good to have

Preferred

• Experience with TikTok or native traffic (Taboola/Outbrain, etc.) is good to have