IIT Marketing Director

Responsibilities

• Own the segment strategy
• Define and prioritize the IIT marketing strategy, translating business priorities, market dynamics, and growth opportunities into clear segment priorities that guide campaigns, programs, and investment.
• Maintain deep command of segment performance, sales priorities, customer needs, and competitive dynamics — and turn those inputs into actionable marketing direction.
• Provide strategic direction and messaging guidance while enabling functional leaders to execute world-class marketing within their domains.
• Shape messaging and campaigns
• Partner with the Integrated Campaigns Director and Product Marketing so IIT campaigns, narratives, and content resonate with the audience, amplify customer success stories, and ladder back to segment strategy.
• Influence content, channel, and partner marketing so messaging stays consistent across every stage of the IIT journey, from thought leadership to demand generation.
• Review campaign performance with Campaigns & Activation to assess whether programs are solving the intended segment need, and feed learnings into the next cycle.
• Bring the insight no one else can see
• Sit across regions to surface patterns, wins, and challenges individual regional teams cannot see on their own, and codify what works into repeatable GTM plays.

Requirements

• 7+ years in B2B SaaS marketing, including 5+ years in segment marketing, go-to-market strategy, or an equivalent role.
• Track record of driving strategic alignment across large, matrixed marketing organizations without direct authority.
• Strong analytical mindset — comfortable with data, pattern recognition, and root cause analysis.
• Deep understanding of segment-driven marketing across content, campaigns, events, and digital.
• People management experience, even if not currently managing a team.
• Excellent communication and collaboration skills, with the executive presence to work directly with senior leaders.
• You align with our values Curiosity, Integrity, Kindness, Humility, & Builders and are committed to creating an environment where these values flourish in our teams

Benefits

• We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance.
• We help you prepare for your financial future with our 401(k) plan.
• We prioritize your work-life balance with our unlimited PTO.
• We reward your work with opportunity for growth and advancement.