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Marketing jobs

27,446 marketing jobs

2 weeks ago

Lifecycle Journey Manager, Retention

Gen Digital Inc.

New York City, NY (Hybrid)Full time$160K/yr – $185K/yr

2 weeks ago

Senior Manager, CRM Revenue Expansion

Babbel

New York City, NY (Hybrid)Full time$110K/yr – $126K/yr

2 weeks ago

Marketing Specialist

State of Wisconsin

Oregon, IL (Hybrid)Full time$21/hr – $35/hr

2 weeks ago

Paid Media Specialist

Duckpin

Baltimore County, MD (Hybrid)Full time$60K/yr – $70K/yr

2 weeks ago

Reddit / GEO / SEO Marketing Strategist

Textbroker

Las Vegas, NV (Hybrid)Full time$50K/yr – $65K/yr

2 weeks ago

Digital Marketing Specialist

Duckpin

Baltimore County, MD (Hybrid)Full time$60K/yr – $70K/yr

2 weeks ago

Marketing Specialist

Wisconsin Department of Corrections

Oregon, IL (Hybrid)Full time$21/hr – $35/hr

2 weeks ago

Director of Product and Solutions Marketing, Campus and Branch

HPE

San Jose, CA (Hybrid)Full time$144K/yr – $348K/yr

2 weeks ago

Specialist, Global Digital Content Operations

HARMAN International

Los Angeles, CA (Hybrid)Full time$85K/yr – $124K/yr

2 weeks ago

Director of Product and Solutions Marketing, Campus and Branch

Hewlett Packard Enterprise

Roseville, CA (Hybrid)Full time$144K/yr – $348K/yr

2 weeks ago

Senior Brand Manager, Sonic

SEGA OF AMERICA INC

Burbank, CA (Hybrid)Full time$134K/yr – $167K/yr

2 weeks ago

Content Creator & Social Media Manager

Live Nation Entertainment

Beverly Hills, CA (Hybrid)Full time$68K/yr – $85K/yr

2 weeks ago

Senior Creative Director

ICF

District of Columbia, USA (Hybrid)Full time$144K/yr – $244K/yr

2 weeks ago

Senior Manager, Brand Marketing

Fox Corporation

Los Angeles, CA (Hybrid)Full time$128K/yr – $180K/yr

2 weeks ago

Consumer Marketing Insights and Strategy Manager, US Prestige

coty

New York City, NY (Hybrid)Full time$100K/yr – $130K/yr

2 weeks ago

Brand Marketing Specialist

Fox Corporation

Los Angeles, CA (Hybrid)Full time$60K/yr – $98K/yr

2 weeks ago

Vice President, Content Strategy & Thought Leadership

Community Associations Institute

West Falls Church, VA (Hybrid)Full time$175K/yr – $225K/yr

2 weeks ago

VP, Programmatic

Horizon Media

New York City, NY (Hybrid)Full time$195K/yr – $235K/yr

2 weeks ago

Marketing Specialist II- Technical Communications

STERIS Corporation

Mentor, OH (Hybrid)Full time$68K/yr – $80K/yr

2 weeks ago

Branch Director (Marketing & Creative)

Robert Half

Chicago, IL (Hybrid)Full time$83K/yr – $103K/yr

All marketing roles in the US with a hybrid work arrangement

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All marketing roles in the US with a hybrid work arrangement

Get alerts for this search

10,000+ jobs

Lifecycle Journey Manager, Retention

Gen Digital Inc.

New York City, NY (Hybrid)

$160K/yr - $185K/yrIn-houseFull-timeSenior level7+ years exp.

2 weeks ago

Senior Manager, CRM Revenue Expansion

Babbel

New York City, NY (Hybrid)

$110K/yr - $126K/yrIn-houseFull-timeSenior level5+ years exp.

2 weeks ago

Marketing Specialist

State of Wisconsin

Oregon, IL (Hybrid)

$21/hr - $35/hrIn-houseFull-timeMid level

2 weeks ago

Paid Media Specialist

Duckpin

Baltimore County, MD (Hybrid)

$60K/yr - $70K/yrAgencyFull-timeMid level1+ years exp.

2 weeks ago

Reddit / GEO / SEO Marketing Strategist

Textbroker

Las Vegas, NV (Hybrid)

$50K/yr - $65K/yrIn-houseFull-timeMid level3+ years exp.

2 weeks ago

Digital Marketing Specialist

Duckpin

Baltimore County, MD (Hybrid)

$60K/yr - $70K/yrAgencyFull-timeMid level1+ years exp.

2 weeks ago

Marketing Specialist

Wisconsin Department of Corrections

Oregon, IL (Hybrid)

$21/hr - $35/hrIn-houseFull-timeMid level

2 weeks ago

Director of Product and Solutions Marketing, Campus and Branch

HPE

San Jose, CA (Hybrid)

$144K/yr - $348K/yrIn-houseFull-timeDirector/executive15+ years exp.

2 weeks ago

Specialist, Global Digital Content Operations

HARMAN International

Los Angeles, CA (Hybrid)

$85K/yr - $124K/yrIn-houseFull-timeMid level5+ years exp.

2 weeks ago

Director of Product and Solutions Marketing, Campus and Branch

Hewlett Packard Enterprise

Roseville, CA (Hybrid)

$144K/yr - $348K/yrIn-houseFull-timeSenior level15+ years exp.

2 weeks ago

Senior Brand Manager, Sonic

SEGA OF AMERICA INC

Burbank, CA (Hybrid)

$134K/yr - $167K/yrIn-houseFull-timeSenior level8+ years exp.

2 weeks ago

Content Creator & Social Media Manager

Live Nation Entertainment

Beverly Hills, CA (Hybrid)

$68K/yr - $85K/yrIn-houseFull-timeMid level

2 weeks ago

Senior Creative Director

ICF

District of Columbia, USA (Hybrid)

$144K/yr - $244K/yrIn-houseFull-timeSenior level

2 weeks ago

Senior Manager, Brand Marketing

Fox Corporation

Los Angeles, CA (Hybrid)

$128K/yr - $180K/yrIn-houseFull-timeSenior level8+ years exp.

2 weeks ago

Consumer Marketing Insights and Strategy Manager, US Prestige

coty

New York City, NY (Hybrid)

$100K/yr - $130K/yrIn-houseFull-timeSenior level

2 weeks ago

Brand Marketing Specialist

Fox Corporation

Los Angeles, CA (Hybrid)

$60K/yr - $98K/yrIn-houseFull-timeMid level2+ years exp.

2 weeks ago

Vice President, Content Strategy & Thought Leadership

Community Associations Institute

West Falls Church, VA (Hybrid)

$175K/yr - $225K/yrIn-houseFull-timeDirector/executive10+ years exp.

2 weeks ago

VP, Programmatic

Horizon Media

New York City, NY (Hybrid)

$195K/yr - $235K/yrAgencyFull-timeSenior level10+ years exp.

2 weeks ago

Marketing Specialist II- Technical Communications

STERIS Corporation

Mentor, OH (Hybrid)

$68K/yr - $80K/yrIn-houseFull-timeMid level3+ years exp.

2 weeks ago

Branch Director (Marketing & Creative)

Robert Half

Chicago, IL (Hybrid)

$83K/yr - $103K/yrIn-houseFull-timeSenior level2+ years exp.

2 weeks ago

Gen Digital Inc.

Lifecycle Journey Manager, Retention

New York City, NY (Hybrid)

$160K/yr – $185K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

Job Summary

Own end-to-end retention strategy and lead the execution, measurement, and AI-assisted decisioning for engagement, reactivation, and loyalty initiatives across platforms.

Own retention strategy and primary KPI tracking.
Design and run journeys, and supervise AI-enabled retention execution.
Collaborate with product/marketing and lead analytics to prove lift and drive the narrative.

Job Description

Responsibilities

Own end-to-end retention strategy and the primary KPI - Retention Rate, repeat monetization moments, D30/Dn retention, and churn.
Define retention and churn scoring, triggers, and intervention logic; set the signals and guardrails the decisioning stack (Hightouch) acts on.
Design reactivation, win-back, and engagement journeys, and build direct-deposit and habit stickiness.
Build and launch in Iterable - increasingly via AI decisioning - owning QA, frequency, and suppressions.
Design holdouts and read incrementality with Analytics to prove true retention lift, distinguishing it from compounded-cycle artifacts.
Shape the loyalty and premium experience in partnership with PMM and Product.
Own the numbers and the retention narrative for leadership, surfacing insights and clear next steps.
Direct and supervise the AI agents that execute retention programs, and set their guardrails.

Requirements

7–10+ years in lifecycle / CRM / retention marketing for a digital product or subscription business, with a deep retention and churn focus.
A track record owning retention strategy and personally shipping journeys in Iterable, Braze, Salesforce Marketing Cloud, or similar.
Advanced data literacy - survival / cohort analysis, incrementality, and experimentation design.
Experience building triggered, always-on retention programs (onboarding, win-back, reactivation, loyalty).
Comfort defining inputs to ML decisioning (churn scoring, next-best-action) and interpreting model outputs.
Senior cross-functional leadership - influence without authority and keep stakeholders aligned and moving.
Excellent communication; able to set definitions and measurement standards the wider team adopts.
A bias toward ownership and action.

Preferred

Experience in fintech, subscription, or consumer products.
Familiarity with AIDs, Hightouch, or other predictive decisioning platforms.

Benefits

Competitive salary with a performance-based bonus scheme (up to 15%)
Flexible working hours with hybrid / home-office options
The chance to join a major global tech company listed on the S&P 500
A meaningful learning & development budget and clear career growth
Comprehensive health and wellbeing benefits
Modern equipment (Mac/Windows) for work and personal use
Employee Stock Purchase Plan

Gen Digital Inc.

NortonLifeLock and Avast merged in 2022 and are now GenTM (NASDAQ: GEN) - a global company dedicated to powering Digital Freedom through its trusted Cyber Safety brands. The Gen family of consumer brands is rooted in providing safety for the first digital generations. Now, Gen empowers people to live their digital lives safely, privately, and confidently today and for generations to come. Gen brings award-winning products and services in cybersecurity, online privacy and identity protection to nearly 500 million users in more than 150 countries.

Founded in 1982

Tempe, Arizona, USA

786 employees (39 in marketing)

www.gendigital.com/us/en