Digital Marketing Specialist

Baltimore County, MD (Hybrid)

$60K/yr – $70K/yrMid Level1+ years expFull time

Posted 4 days ago

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Job Summary

Own and drive the execution of digital marketing initiatives across SEO, PPC, analytics, and website optimization for construction and home services clients, turning data into actionable improvements and coordinating end-to-end tasks with clients and internal teams.

Coordinate campaigns, landing pages, tracking, and website updates
Analyze performance and provide actionable recommendations
Collaborate with clients and internal teams to implement and report on progress

Job Description

Responsibilities

Execute and coordinate SEO, PPC, website, analytics, and digital marketing tasks
Perform keyword research, competitive research, content analysis, and technical website reviews
Coordinate and QA website updates, landing pages, tracking implementations, and technical fixes
Review campaign and website performance to identify opportunities for improvement
Translate marketing strategies into concrete tasks, deliverables, and timelines
Follow projects through to completion and confirm that work has been implemented correctly
Interpret digital performance data and turn it into clear, actionable recommendations
Support Google Ads, SEO, lead tracking, and conversion optimization initiatives
Create clear documentation for project scopes, requirements, findings, and next steps
Prepare reporting and performance updates for clients

Requirements

1+ years of experience working in a digital marketing agency environment
Working knowledge of WordPress websites, SEO, Google Ads, and digital analytics
Hands-on experience with tools such as Google Analytics, Google Search Console, Screaming Frog, Semrush, and Ahrefs
Ability to analyze marketing performance and identify practical next steps
Strong task management and project coordination skills
Detail-oriented and comfortable managing work across multiple active accounts
Strong written and verbal communication skills
Ability to communicate effectively with both clients and internal team members
Proven ability to execute on digital marketing tasks, not just plan or advise

Preferred

Experience with Google Analytics, Tag Manager, and Search Console
Familiarity with lead tracking, call tracking, and attribution workflows
Experience with Google Local Services Ads or Meta Ads
Experience improving landing pages and website conversion rates
Familiarity with industry platforms such as JobTread, Buildertrend, or CoConstruct
Experience working with construction, remodeling, or home services businesses

Benefits

Hybrid work setup
Flexible time off and paid holidays
Down-to-earth, results-driven team with a collaborative mindset

Duckpin

4.1 Glassdoor

Strategic approach. Powerful follow-through.Brand communications that win. That’s how we roll.Together, we’re a unit. We’re family. We’re a team. We have over 25 years of experience. We are a creative agency based in Baltimore, MD.We offer a wide range of creative services for a wide range of budgets. No matter the size of the project, we get our hands dirty and do what it takes to get it done. Whether you need business cards or a mobile app or anything in between, we won’t oversell or promise something we can’t deliver.We’ve worked with Fortune 500s and small startups alike, to develop stand-out packaging, branding and effective mobile and web experiences. We will go the extra mile to keep every nook and cranny of your business consistent and competitive. We’re passionate about bringing your ideas to life and, because of that, when you’re successful, we are too. And that’s all we need.We are Duckpin.

Founded in 2013

Towson, Maryland, USA

14 employees (4 in marketing)

www.rollwithduckpin.com

1% recommend to a friend

1% CEO approval