Responsibilities

• Develop and execute an enterprise-wide content and thought leadership strategy
• Develop and execute an enterprise-wide industry image campaign
• Oversee integrated content across digital, social, video, print, media, and events
• Drive audience growth, engagement, SEO, and digital performance
• Implement omnichannel content planning and amplification strategies
• Lead adoption of AI tools for content creation, personalization, and analytics
• Modernize content workflows, systems, and audience engagement
• Shape public narrative and lead communications during complex or high-profile issues
• Shape industry image in public opinion
• Collaborate cross-functionally to align content strategy and thought leadership with organizational priorities

Requirements

• Bachelor’s degree in communications, marketing, journalism, or related field
• 10+ years of senior leadership experience in content strategy, communications, or media
• Certified Association Executive (CAE) credential
• Proven success leading integrated, multimedia content strategies
• Exceptional storytelling, writing, and editorial leadership skills
• Strong expertise in digital media, SEO, analytics, and audience engagement
• Experience advising senior executives and leading cross-functional initiatives
• Ability to drive organizational transformation and influence at the executive level

Preferred

• Experience in associations, nonprofit, housing, real estate, or public policy
• Familiarity with AI-powered content tools and emerging technologies
• Background in thought leadership campaigns, public affairs, or reputation management
• Experience leading multimedia teams (digital, social, video, editorial)