Responsibilities

• Build, manage, and optimize paid search and paid social campaigns
• Manage campaigns across platforms such as Google Ads, Meta Ads, and Local Services Ads
• Conduct keyword research, audience research, and competitive analysis
• Write and test ad copy, offers, calls to action, and campaign messaging
• Develop campaign structures, bidding strategies, targeting, and budget allocations
• Monitor spending, lead volume, cost per lead, conversion rates, and return on ad spend
• Identify opportunities to improve lead quality and reduce wasted ad spend
• Create and manage remarketing and audience-targeting campaigns
• Coordinate landing page improvements with our design and development teams
• Set up and QA conversion tracking, call tracking, and attribution workflows

Requirements

• 1+ years of experience managing paid media campaigns, preferably within a digital marketing agency
• Hands-on experience with Google Ads, including Search, Display, Performance Max, and conversion tracking
• Strong understanding of keyword strategy, audience targeting, bidding, budgeting, and campaign optimization
• Experience using Google Analytics 4 and Google Tag Manager
• Ability to interpret campaign data and translate it into practical recommendations
• Strong attention to detail and comfort managing multiple active client accounts
• Clear written and verbal communication skills
• A results-driven mindset with a focus on lead generation, lead quality, and measurable business outcomes
• Proven ability to execute and optimize campaigns, not just develop high-level strategy

Preferred

• Experience working with construction, remodeling, roofing, HVAC, plumbing, or other home services businesses
• Familiarity with call-tracking platforms such as CallRail
• Experience with CRM and lead-management platforms
• Familiarity with industry platforms such as JobTread, Buildertrend, or CoConstruct
• Experience improving landing pages and conversion rates
• Google Ads certifications

Benefits

• Hybrid work setup
• Flexible time off and paid holidays
• Down-to-earth, results-driven team with a collaborative mindset