Director of Product and Solutions Marketing, Campus and Branch

Roseville, CA (Hybrid)

$144K/yr – $348K/yrSenior Level15+ years expFull time

Posted 3 days ago

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Job Summary

Lead and own end-to-end product and solutions marketing for Wi‑Fi and wired networking, shaping GTM strategy, messaging, and enablement across product, demand generation, and sales, while partnering closely with cross-functional teams to drive adoption and measurable business outcomes.

Own go-to-market planning and execution for launches and campaigns
Drive messaging, content, and sales enablement across multiple audiences
Collaborate across product, sales, and marketing to influence strategy and growth

Job Description

Responsibilities

Develop and execute product and solutions marketing plans for the Wi‑Fi and Wired Networking portfolio, aligned with business objectives and growth priorities.
Partner with product management and sales leadership to identify market opportunities, customer needs, and competitive differentiation.
Contribute market insights and customer feedback to influence product strategy and roadmap discussions.
Create compelling product and solution messaging that clearly articulates customer value, business outcomes, and technical differentiation.
Develop persona-based narratives and content for key audiences, including IT leaders, network operators, and business decision makers.
Support thought leadership initiatives through blogs, webinars, presentations, and industry engagements.
Lead go-to-market planning and execution for new product launches, feature releases, and solution campaigns.
Collaborate with demand generation, field marketing, and digital marketing teams to create integrated campaigns that drive awareness and pipeline growth.
Monitor launch performance and recommend adjustments to improve results.
Develop sales enablement content, including presentations, battlecards, competitive positioning, customer presentations, demos, and training materials.

Requirements

Bachelor's degree in Engineering, Computer Science, or a related field; MBA preferred.
15+ years of total experience, with 10+ years of progressive leadership experience in product marketing, solutions marketing, or product management.
Must have extensive technical expertise in Wi-Fi and wired domains of enterprise networking.
Strong understanding of enterprise networking technologies, including Wi‑Fi, switching, network management, security, and cloud-managed networking.
Experience developing product positioning, messaging, go-to-market strategies, and sales enablement programs.
Ability to translate complex technical capabilities into clear customer benefits and business outcomes.
Strong presentation, communication, and storytelling skills with experience engaging customers, partners, and sales teams.
Proven ability to collaborate effectively across multiple functions and influence without direct authority.
Experience supporting product launches and driving adoption in competitive technology markets.