VP, Programmatic

New York City, NY (Hybrid)

$195K/yr – $235K/yrSenior Level10+ years expFull time

Posted 5 days ago

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Job Summary

Lead Horizon’s programmatic knowledge and client-pod momentum by shaping insights, strategy, and measurement while guiding team development and client leadership across growth initiatives.

  • Own knowledge dissemination and hypothesis-driven programmatic plans
  • Steer client thought leadership and cross-pod alignment
  • Drive growth initiatives and partner relationships

Job Description

Responsibilities

  • 40 % - Act as central command for knowledge dissemination amongst your client pod to ensure your team is on its front foot... to separate Horizon’s programmatic thinking and activation from all others. Drive deep insight generation and strategic hypothesis formulation in the development of custom programmatic media plans. Push for continued partner exploration around the best ways to deliver on new audience discovery, optimal value bidding, inventory white space, optimization strategy, and measurement. Demonstrate intellectual curiosity in pursuit of thinking for solutions and activations that are better than how we’ve done things previously.
  • 30 % - Client thought leadership and executional stewardship for the pod and composition of clients that you’ll oversee such that everyone in your org structure is swimming in the same direction and showing up for Horizon’s clients in a shining example manner. Operationalize case study development and success articulation.
  • 20 % - Team management, inclusive of capabilities advancement, skill and knowledge development in partnership with the Leads in Horizon programmatic who steer operational adherence and excellence
  • 10 % - Growth and new business conversations and contributions. Help speed the testing of new theories and initiatives. Maintain critical relationships to ensure Horizon’s biggest clients and internal stakeholders are feeling the smarts and breadth of Horizon programmatic. Help articulate the story for what makes Horizon programmatic the best

Requirements

  • Significant and demonstrated experience in programmatic media, both from managing a functioning capability, but also shaping the design of a service area in the context of an ever evolving space that presents tremendous opportunity for someone to think creatively about ways to do things that drive the most client performance outcomes and establish recognition and a profitable way to structure a solutions offering.
  • Degree in marketing, econ, statistics, or business preferred.
  • 10+ years of related work experience in programmatic media roles (Agency, Publisher, Ad Tech, Networks, etc.)
  • Strong client-facing voice and experience being a client and team lead
  • Ability to quickly learn new technologies and advancements, especially in the way of custom algorithms, artificial intelligence and data integrations
  • Ability to train staff on new ad product offerings and platforms
  • Ability to think on one’s feet and extrapolate new concepts, approaches and products by marrying existing solutions with unsolved opportunities
  • Ability to educate and explain the role of Programmatic in service of client’s business objectives
  • An affinity for data and the technical parts of an operation to fearlessly jump in to make sense of what’s real and what’s unhelpful
  • Direct hands-on experience in online advertising environments preferred

Benefits

  • Horizon is proud to be an equal opportunity workplace and offers a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
Horizon Media logo

Horizon Media

Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data. Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors. Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame. TOGETHER WE'RE BUILDING A PLACE OF BELONGING At Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have. We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community. For more information, visit: www.horizonmedia.com or www.horizonmedia.com/careers.

Founded in 1989
New York, New York, US
3.1K employees (689 in marketing)

Traffic Signals

Monthly Visitors
18.4K
Traffic Source Mix
Search
41%
Direct
49.5%
Referral
5.9%
Social
1.6%
Paid
1.7%

Headcount Trend

Current headcount: ~3.1K

Marketing Team

Marketing Team Size
613 (20% of company)
Median Career Experience
10 years
Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
35

Funding

Last Raise
Private Equity, 4 years ago

Funding History

  • Dec 2021
    Private Equity

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