Hybrid, Sr. Marketing Specialist Zales & Banter

Coppell, TX

Salary Not AvailableSenior Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own end-to-end digital campaigns across owned and paid channels, from brief to launch, with cross-functional orchestration and strict QA.

  • Campaign Orchestration: lead cross-functional workstreams across Brand, Creative, Media, and agency partners from kickoff through launch.
  • Brief-to-Launch Execution: translate business objectives into actionable briefs and ensure QA and media spec alignment.
  • Planning and Governance: maintain campaign project plans and calendars, signaling risks and milestones to stakeholders.

Job Description

Own end-to-end digital campaigns across owned and paid channels, from brief to launch, with cross-functional orchestration and strict QA.

  • Campaign Orchestration: lead cross-functional workstreams across Brand, Creative, Media, and agency partners from kickoff through launch.
  • Brief-to-Launch Execution: translate business objectives into actionable briefs and ensure QA and media spec alignment.
  • Planning and Governance: maintain campaign project plans and calendars, signaling risks and milestones to stakeholders.

Responsibilities

  • Owns the end-to-end lifecycle of digital campaigns across owned and paid channels, from brief through launch and optimization.
  • Leads the development of campaign briefs from strategic inputs, translating business objectives and brand direction into clear, actionable creative briefs.
  • Owns the brief process via proactively managing updates, communicating changes, and ensuring downstream alignment across all stakeholders and partners.
  • Maintains creative execution against the marketing calendar and partners with Integrated Marketing leadership to uncover gaps and opportunity areas.
  • Connects brief strategy to marketing calendar, media timing, and channel best practices.
  • Partner with senior leaders to enhance cross-functional efficiency and improve campaign integration by providing insights and recommendations to streamline processes.
  • Acts as the orchestrator of cross-functional campaign workstreams across Brand, Creative, Media, and agency partners from kickoff through launch.
  • Builds and maintains campaign project plans that reflect realistic timelines, resource constraints, and approval sequences across a complex calendar.
  • Facilitates structured cross-functional creative reviews, ensuring stakeholders are prepared, feedback is actionable, and decisions move campaigns forward efficiently.
  • Partners with creative and agency teams as a strategic creative collaborator providing feedback that is grounded in brand standards, campaign objectives, and channel best practices.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 3-5 years of experience in integrated marketing, brand marketing, digital project management, agency team or related field.
  • Strong project management and organizational skills with the ability to manage multiple priorities.
  • Excellent communication and interpersonal skills for cross-functional collaboration.

Preferred

  • Experience with retail, QSR, or consumer brands is preferred.
  • Agency background a plus.
  • Experience supporting cross-channel campaigns across digital and owned channels.
  • Deep familiarity with digital formats and campaign lifecycle requirements (display, OLV, Paid Social channels, high impact creative, etc.).
  • Ability to operate independently in a fast-paced, high-volume environment.

Benefits

  • Premium Healthcare Coverage – Comprehensive medical, dental, and vision plans to keep you and your family covered.
  • 401(k) with Company Match – Invest in your future with a generous retirement savings plan, including company matching after just one year.
  • Generous Time Off – Recharge with a robust PTO package, plus company holidays.
  • Diversity, Equity & Inclusion Programs – Be part of a culture that celebrates diverse perspectives and fosters belonging.
  • Career Growth & Development – Opportunities for leadership development, mentorship, and continuous learning.
  • Exclusive Perks – Enjoy additional benefits, wellness programs, employee discounts, and more!
Signet Jewelers logo

Signet Jewelers

Signet Jewelers is the world’s largest retailer of diamond jewelry. Signet is a publicly-traded company and operates the name brands of Kay Jewelers, Zales, Jared, Banter by Piercing Pagoda, Diamonds Direct, Blue Nile, JamesAllen.com, Rocksbox, Peoples Jewellers, H.Samuel and Ernest Jones. We’re united by a shared purpose: Inspiring Love. It’s a belief that the more love there is in the world, the better the world becomes — for our customers, our teams, and our communities. Our customers trust us to help them celebrate life’s most meaningful and personal moments; and we do not take that responsibility lightly. As a Purpose-driven and sustainability-focused Company, Signet is Great Place to Work-CertifiedTM and named among one of the World's Most Ethical Companies 2025 by Ethisphere.

Founded in 1910
Akron, Ohio, USA
7.3K employees (1,441 in marketing)