Senior Manager, Marketing Operations
Precision for Medicine
USA (Remote)
$122K/yr - $183K/yrIn-houseFull-timeSenior level7+ years exp.
4 hrs ago
Hybrid Marketing Operations Specialist
Salt Lake City, UT (Hybrid)
$75K/yr – $95K/yrMid Level5+ years expFull time
Posted 5 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
The role focuses on administering Pardot/Account Engagement, managing Salesforce handoffs and reporting, and maintaining WordPress and analytics to connect marketing activity to the pipeline. You will work with external agencies on SEO, paid search, and martech tools, while ensuring data flows smoothly across platforms. A strong emphasis is placed on measurement, optimization, and leveraging AI features to improve marketing operations.
Job Description
Responsibilities
- Administer the marketing automation platform (Pardot / Account Engagement), including building and maintaining nurture programs, email campaigns, lead scoring, segmentation, and deliverability.
- Manage lead handoff between marketing and sales in Salesforce, including MQL to SAL transitions, follow-up monitoring, and attribution reporting that tracks marketing’s contribution through the full sales cycle.
- Handle campaign tracking, lead routing, field mapping, and reporting on both the marketing and sales sides of Salesforce — giving leadership clear visibility into what’s working and where leads are going.
- Maintain the company’s WordPress website for routine edits: page updates, landing pages, and forms. Routine changes shouldn’t require a developer. Coordinate with our web agency on larger updates.
- Own website analytics (GA4) and provide reporting that connects marketing activity to pipeline — campaign performance, cost per lead, and channel results.
- Serve as the day-to-day point of contact for our SEO and paid search agency, reviewing performance, tracking spend, and keeping efforts aligned with marketing goals.
- Manage a small set of martech tools and subscriptions: renewals, access, and basic troubleshooting of data flow between platforms.
- Use AI capabilities already embedded in the platform stack and help evaluate new tools that can improve efficiency or insight across the marketing operation.
Requirements
- 2–5 years in marketing operations or marketing technology in a B2B environment.
- Hands-on experience with Salesforce and Pardot / Account Engagement (MCAE). You’ve built nurture programs, managed campaigns at the platform level, and know your way around Salesforce on both the marketing and sales sides: lead routing, campaign tracking, handoff workflows, and reporting.
- Experience configuring the Pardot (Account Engagement) – Salesforce connector specifically.
- Comfortable working in WordPress: page updates, form management, basic troubleshooting. Routine edits shouldn’t require a developer.
- Enough familiarity with SEO, paid search, and analytics to work productively with an outside agency, interpret results, and ask the right questions.
- Solid analytical skills. You can pull data, interpret it, and communicate findings clearly to people who aren’t in the weeds.
Preferred
- Experience with Asana or similar project management tools.
- Familiarity with AI features in marketing platforms or standalone AI tools for content, automation, or data analysis.
- Background in professional services, technology, or learning and training industries.
AllenComm
AllenComm provides award-winning learning and technology services for workplace learning and development. We offer needs analysis and consulting services, solution design and development, learning technology, and specialized staffing of L&D talent. Consistently ranked as one of the top firms of its kind, AllenComm develops custom solutions in leadership development, compliance, onboarding, sales enablement, and skills development. Our enterprise clients select us for their most critical and transformational initiatives based on our expertise in learning, technology, and creative media. Our 40+ years of experience have given us a unique perspective—one that allows us to work across multiple industries while also gaining insight into an industry’s specific context and learning challenges. Our value is demonstrated by the value realized by our learning solutions. Most clients realize a decrease in overall learning time while increasing learner performance. Learn more at https://www.allencomm.com/.
