Responsibilities

• HubSpot Administration & Marketing Operations - Serve as the company's primary HubSpot administrator and subject matter expert. - Administer and optimize HubSpot Marketing Hub, Sales Hub, CRM, and CMS. - Build and optimize workflows, automation, lifecycle stages, lead scoring, forms, segmentation, dashboards, reports, and marketing assets. - Continuously improve marketing and sales processes through automation and platform optimization.
• CRM Management & Sales Intelligence - Partner with business analysts to maintain the health, integrity, and organization of the HubSpot CRM, including Companies and Contacts, lifecycle stages, segmentation, imports, data hygiene, reporting, and database optimization. - Collaborate on CRM strategy, reporting, database optimization, and integration with sales intelligence platforms such as Seamless.ai to support highly targeted marketing campaigns and enterprise sales outreach.
• Analytics & Reporting - Build and maintain dashboards across HubSpot, LinkedIn, Google Analytics, and other platforms. - Monitor campaign performance, website traffic, pipeline activity, lead attribution, conversion performance, and marketing ROI. - Translate data into actionable recommendations that improve marketing and sales performance.
• Digital Marketing - Develop, execute, and optimize integrated digital marketing campaigns across email, LinkedIn, Google Ads, and other digital channels, including campaign planning, audience segmentation, execution, and performance optimization. - Create segmented email campaigns, nurture programs, newsletters, webinar promotions, and customer communications. - Develop and manage audience segmentation strategies to improve campaign targeting, personalization, and lead conversion. - Conduct A/B testing and continuous optimization of emails, landing pages, forms, CTAs, and digital campaigns to improve deliverability, engagement, conversion rates, and campaign performance.
• Social Media & LinkedIn - Manage the company's LinkedIn presence and other social media channels. - Develop and maintain a strategic content calendar. - Support executive thought leadership and employee advocacy initiatives. - Measure engagement, audience growth, and campaign performance and recommend ongoing improvements.
• Website Management - Manage and optimize the MyDirectives website using HubSpot CMS, including landing pages, blogs, forms, CTAs, resource libraries, and other digital content. - Ensure content is optimized for SEO, AEO, accessibility, user experience, and lead conversion.
• Sales Enablement - Create persuasive sales collateral, marketing case studies, MyDirectives Solutions user stories and testimonials, one-pagers, and presentations. - Provide PowerPoint design support for the sales, product and development, customer service, and clinical teams. - Develop and support outbound sales campaigns, account-based marketing (ABM) initiatives, and lead generation programs.
• Conference, Event & Webinar Marketing - Support conference and trade show marketing activities, including event logistics, promotional materials, attendee communications, and post-event follow-up. - Support the planning, promotion, production, and post-event follow-up for webinars and virtual educational events.
• Cross-functional Collaboration - Work closely with sales, business analysts, product and development, clinical, customer success, executive leadership, and external vendors to support company initiatives.

Requirements

• Expert-level, hands-on experience administering HubSpot Marketing Hub, Sales Hub, CRM, and CMS.
• Minimum three years of advanced, hands-on HubSpot administration experience in a B2B environment, preferably in healthcare technology and/or SaaS.
• Experience designing and building complex workflows, automation, lifecycle stages, lead scoring, dashboards, and CRM architecture.
• Strong understanding of email marketing, marketing automation, CRM governance, and reporting.
• Experience managing LinkedIn Company Pages and LinkedIn Campaign Manager.
• Hands-on experience developing, managing, and optimizing Google Ads campaigns.
• Experience using Google Analytics to measure website performance, campaign effectiveness, and user engagement.
• Experience managing and optimizing websites using HubSpot CMS, including landing pages, blogs, forms, CTAs, SEO, and AEO.
• Strong analytical skills with the ability to translate data into business decisions.
• Excellent project management skills, with the ability to balance multiple initiatives and meet deadlines in a fast-paced environment. Solid experience with Monday.com is a plus.

Preferred

• Preferred Qualifications: - Healthcare technology experience. - B2B SaaS experience. - One or more HubSpot certifications (e.g., Marketing Hub, Sales Hub, CMS, CRM, Email Marketing, Inbound Marketing, or HubSpot Implementation). - Familiarity with Microsoft SharePoint for managing shared marketing assets and internal collaboration. - Experience with Photoshop and other Adobe Creative Suite tools (e.g., Illustrator, InDesign) for creating and editing digital and print marketing materials, including social media graphics, sales collateral, presentations, and event assets. Candidates should be comfortable working beyond template-based design tools. - Experience supporting event marketing, including planning, logistics, and on-site execution for conferences or trade shows.

Benefits

• What We Offer: - Competitive compensation and benefits, including health, dental, vision, life, and both short- and long-term disability insurance. - Bonus and equity incentive compensation potential, as well as generous paid time off. - A passion-driven, fast-paced, entrepreneurial environment where your ideas and contributions make a real impact. - A collaborative, supportive team culture that values initiative and innovation. - Hybrid role with in-office presence 2–3 days per week (Wednesdays and Thursdays required). - Ongoing professional development and growth opportunities.