Responsibilities

• Configure and manage HubSpot Sales, Marketing, and Service Hubs
• Design lifecycle stages aligned with client sales funnels for gyms (Lead → Trial → Membership → Retention)
• Build and manage pipelines, deal stages, custom properties, and segmentation logic
• Structure accounts to support multi-location clients and franchise systems
• Build and optimize workflows for lead nurturing, follow-ups, and lifecycle automation
• Implement behavioral triggers based on form fills, website activity, and campaign engagement
• Create automated sequences for lead conversion, reactivation, and retention
• Ensure clean lead routing to appropriate teams or locations
• Implement UTM tracking and attribution frameworks
• Connect marketing activity to pipeline outcomes and revenue

Requirements

• 3+ years hands-on experience with HubSpot CRM implementation
• Proven experience building automation workflows and lifecycle funnels
• Experience designing CRM structures for sales pipelines and lead management
• Strong understanding of UTM tracking, attribution, and marketing analytics
• Experience integrating HubSpot with external tools (Zapier, APIs, etc.)
• Ability to audit and clean up complex or disorganized HubSpot accounts
• Strong documentation and communication skills

Preferred

• HubSpot Certifications (Marketing Software, Sales Software, CMS)
• Experience working in a marketing agency environment
• Experience supporting multi-location businesses or franchise brands
• Familiarity with marketing attribution and paid media tracking
• Experience with GA4, Google Tag Manager, or Looker dashboards