Responsibilities

• HubSpot Administration & Platform Ownership
• • Serve as the primary administrator and subject matter expert for HubSpot Marketing Hub
• • Manage user access, permissions, roles, and licenses and oversee onboarding and offboarding within HubSpot
• • Own platform governance including properties, forms, lists, naming conventions, templates, and folder structure
• • Design, build, test, and maintain workflows, automation, lead routing, scoring, and lifecycle logic
• • Ensure data quality, consistency, and integrity across contacts, companies, campaigns, and reports
• • Monitor and manage integrations and data flow between HubSpot and connected platforms such as Salesforce and troubleshoot and escalate as needed
• • Perform ongoing platform hygiene including cleanup, archiving, and retention support
• • Stay current on HubSpot releases and best practices and recommend and implement enhancements that improve efficiency and performance
• • Create and maintain clear documentation, standards, and how to guidance for internal stakeholders

Marketing Execution Enablement

• • Build and maintain emails, landing pages, forms, and basic nurture programs within HubSpot using approved templates and designs
• • Partner with the Senior Designer to implement and maintain HubSpot email and landing page templates
• • Support webinar setup and execution within HubSpot including registration, integrations, and attendee tracking
• • Build audience segments and suppression lists to support campaign requirements
• • Run pre and post launch QA to ensure accuracy, functionality, compliance, and reporting readiness

Campaign & Calendar Coordination

• • Support intake and execution workflows by ensuring HubSpot assets and automation are built accurately and on time
• • Maintain campaign related timelines and schedules to avoid audience overlap and messaging conflicts
• • Apply and enforce campaign structure, naming conventions, tags, UTMs, and attribution logic within HubSpot
• • Assist with post campaign close out including asset archiving and reporting validation (if present)