Responsibilities

• CRM Governance & UX: Act as the primary admin for HubSpot Sales Hub, ensuring the platform is configured to support a high-volume inbound lead engine and a growing "Group Sales" motion.
• Lifecycle Partnership: Collaborate weekly with the LCM Team to ensure marketing-generated leads and product signals are accurately tracked through the HubSpot lifecycle.
• Workflow & Sequence Automation: Design and optimize automated sales sequences and internal notifications to improve lead response time and conversion.
• Lead Scoring & Routing: Architect and build advanced lead scoring and lead routing logic to ensure the right reps are matched with the right leads at the right time.
• Sales Ops Collaboration: Work together with Sales Ops to enable and build customized reporting that provides actionable insights into sales performance and pipeline health.
• Outbound & Upsell Motion: Lead the technical implementation and optimization of a new outbound sales motion and upsell strategies.
• Field-Level Insights: Build and maintain real-time dashboards for sales activity and pipeline health, providing the "feedback loop" that helps Marketing audit top-of-funnel performance.
• Standardization: Create and maintain documentation for CRM processes to ensure 100% confidence in sales numbers and attribution metrics.