HubSpot Administrator

Responsibilities

• Marketing Automation & Lifecycle Execution: Design, build, and maintain multi-branch automated workflows for prospect re-engagement, nurture drip campaigns, and client onboarding; build lead scoring models and segment prospect databases to reactivate leads.
• Multi-Channel & Technical Orchestration: Structure HubSpot content management to align with SEO and AEO strategies; lead data orchestration between HubSpot, core platforms, and external CRMs, ensuring clean data synchronization.
• Strategy & Cross-Functional Innovation: Collaborate daily with the VP of Marketing and Creative/Content teams to turn assets into functional programs; continuously audit HubSpot to integrate new features, AI capabilities, and app integrations.
• Governance, Data Hygiene & Reporting: Conduct regular audits for list hygiene, deduplication, and property mapping; architect custom dashboards for ROI, attribution, and pipeline velocity; maintain clear internal SOPs and technical documentation.

Requirements

• 3+ years of hands-on experience managing and administering HubSpot (Marketing Hub & Operations Hub required; Service Hub / Sales Hub preferred).
• Current HubSpot Administrator certification (or equivalent depth demonstrated through experience); additional certifications in Contextual Marketing or Operations Hub are a strong plus.
• Proven track record of orchestrating data flows between HubSpot and third-party or proprietary systems via APIs, webhooks, or native connectors.
• Deep experience building complex, multi-branch workflow logic, lead scoring models, and automated email sequences.
• Strong technical understanding of modern digital marketing strategies, including email deliverability best practices, SEO/AEO dynamics, and multi-touch lead attribution.
• Systems mindset with strong analytical ability to evaluate current processes and design efficient, automated solutions.
• Collaborative communicator capable of translating high-level marketing goals into technical execution and explaining technical concepts to non-technical stakeholders.

Benefits

• Our organization provides a comprehensive and competitive compensation package, including a 401(k), medical, dental, and vision coverage, life insurance, paid time off, and a range of additional employee benefits.